Broadway Show Ticket Sales Analysis w/e 3/17/2013

Matilda Broadway MusicalBROADWAY SALES CONTINUE TO RISE
Spring is bringing new life to Broadway in the form of increased ticket sales.  Once again there was a rise in ticket revenue as sales jumped from last week’s $18,085,583 to $20,821,011.

LOTS OF HOT NEW SHOWS
Unlike the Fall season, which failed to produce many lasting successes among its new crop of productions, the Spring season is showing far more promise.  New musicals Kinky Boots and Matilda are coming close to selling out, and Cinderella is already bringing in over a million dollars in weekly ticket sales.  With a minimum of buzz and no stars (unless you count the music), Motown the Musical is doing extremely well, selling at 102.92% with an average paid admission of $97.58.  In the play department, Lucky Guy is living up to its name, selling out performance at an average paid admission of $135.59 and earning a total of $1,294,233.

MOST NEW PLAYS STRUGGLE
Of course not all new shows can be so fortunate.  Despite positive buzz, the one-woman show Ann is only seeing 66.52% attendance.  Breakfast at Tiffany’s has a well-known title, but so far the play’s average paid admission is rather low at $59.84. Vanya and Sonia and Masha and Spike is enjoying high attendance at 96.70%, but the average paid admission is only $55.62.

The following are the Broadway ticket sales numbers from the week ending March 17, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $376,134 5,923 66.52% $63.50
ANNIE $814,915 9,648 70.61% $84.46
BREAKFAST AT TIFFANY’S $396,866 6,632 76.83% $59.84
CAT ON A HOT TIN ROOF $693,100 7,259 65.56% $95.48
CHICAGO $649,577 7,897 91.40% $82.26
CINDERELLA $1,102,496 12,132 86.61% $90.88
HANDS ON A HARDBODY $196,151 5,624 68.72% $34.88
JERSEY BOYS $905,013 9,263 94.29% $97.70
KINKY BOOTS $714,331 9,632 96.63% $74.16
LUCKY GUY $1,294,233 9,545 100.94% $135.59
MAMMA MIA! $749,447 9,340 78.94% $80.24
MATILDA $835,432 9,946 99.57% $84.00
MOTOWN: THE MUSICAL $1,029,883 10,554 102.92% $97.58
NEWSIES $951,680 9,554 99.94% $99.61
NICE WORK IF YOU CAN GET IT $650,966 8,287 71.99% $78.55
ONCE $977,861 8,472 100.09% $115.42
ROCK OF AGES $420,521 4,460 95.63% $94.29
SPIDER-MAN TURN OFF THE DARK $1,264,081 14,360 93.01% $88.03
THE BOOK OF MORMON $1,667,180 8,752 102.63% $190.49
THE LION KING $1,776,767 13,134 97.90% $135.28
THE PHANTOM OF THE OPERA $1,065,032 12,681 98.76% $83.99
VANYA AND SONIA AND MASHA AND SPIKE $338,621 6,088 96.70% $55.62
WICKED $1,950,727 14,409 99.56% $135.38
Total $20,821,011 213,592 89.38% $93.79

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher