Broadway Show Ticket Sales Analysis w/e 3/10/2013

Kinky Boots Broadway ShowBROADWAY TICKET REVENUE RISES
There was an uptick in total Broadway ticket sales this week, with earnings rising from just a little above 17 million last week to $18,085,583.

KINKY BOOTS STRUTS ITS STUFF
So far Kinky Boots, which boasts a score by pop songstress Cyndi Lauper, is looking like one of the more promising new musicals of the season.  It began previews last week and enjoyed 100% attendance, and still saw an impressive 96.84% of the theater filled this week.  The actual ticket earnings are not nearly as good, coming in at $66.06 average paid admission this week, but so far there has been strong buzz indicating that the show is a crowd pleaser.

MATILDA, BREAKFAST, AND VANYA DEBUT
The musical Matilda, a hot property coming in from London, and the play Breakfast at Tiffany’s both began preview performances on Broadway this week.  Good word-of-mouth from the West End production helped fill Matilda to 96.10% capacity, with an average paid admission of $77.15.  Breakfast at Tiffany’s, based on the Truman Capote story, didn’t start off quite as well, earning just $57.05 per ticket, but 81.05% attendance isn’t bad for a new play. Another newcomer, Vanya and Sonia and Masha and Spike, saw a disappointing average admission of $54.79, but a healthy 88.66% of the theater filled.

The following are the Broadway ticket sales numbers from the week ending March 10, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $337,687 6,536 73.41% $51.67
ANNIE $790,117 9,786 71.62% $80.74
BREAKFAST AT TIFFANY’S $349,270 6,122 81.05% $57.05
CAT ON A HOT TIN ROOF $660,694 6,799 61.41% $97.18
CHICAGO $545,066 7,208 83.43% $75.62
CINDERELLA $1,107,158 11,973 100.85% $92.47
HANDS ON A HARDBODY $170,194 5,983 73.11% $28.45
JERSEY BOYS $817,456 7,952 80.94% $102.80
KINKY BOOTS $637,690 9,653 96.84% $66.06
LUCKY GUY $1,109,678 8,256 99.78% $134.41
MAMMA MIA! $696,102 8,788 74.27% $79.21
MATILDA $634,789 8,228 96.10% $77.15
NEWSIES $827,419 8,616 90.13% $96.03
NICE WORK IF YOU CAN GET IT $636,493 7,321 63.59% $86.94
ONCE $908,016 8,242 97.38% $110.17
ROCK OF AGES $429,530 4,386 94.04% $97.93
SPIDER-MAN TURN OFF THE DARK $1,023,945 11,926 77.24% $85.86
THE BOOK OF MORMON $1,650,407 8,752 102.63% $188.57
THE LION KING $1,567,729 13,093 97.59% $119.74
THE MYSTERY OF EDWIN DROOD $352,386 5,894 73.38% $59.79
THE PHANTOM OF THE OPERA $864,609 11,178 87.06% $77.35
VANYA AND SONIA AND MASHA AND SPIKE $305,840 5,582 88.66% $54.79
WICKED $1,663,310 14,330 99.02% $116.07
Total $18,085,583 196,604 85.37% $88.52

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

The following two tabs change content below.
Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher