Broadway Show Ticket Sales Analysis w/e 3/3/2013

Lucky Guy Broadway ShowBROADWAY TICKET SALES DROP AGAIN This week sees yet another decrease in Broadway’s total ticket revenue.  Broadway’s earnings are down by more than a million from last week, coming in at a total of $17,192,695.

LUCKY GUY STARTS HIGH A surprise to no one, the new Nora Ephron play Lucky Guy — starring Tom Hanks, making his Broadway debut — has begun Broadway previews on a financial high.  Selling out at 101.74%, the show is earning an average paid admission of $153.17.  For offering audiences the unique experience of seeing one of the world’s favorite movie stars on the Broadway stage, it is expected that Lucky Guy will continue to do great numbers during its run.

FOUR SHOWS TAKE A FINAL BOW Four Broadway shows concluded this week, all ending their runs with respectable numbers.  Barry Manilow’s Manilow on Broadway did the best, taking in an average paid admission of $120.38 in its final week.  The long-running Disney family favorite Mary Poppins enjoyed a full theater in its last week, with 97.60% attendance.  Well-reviewed plays The Other Place and Who’s Afraid of Virginia Woolf? had good (if not great) sales, each earning over $300,000 for the week.

MARY POPPINS FINISHES STRONG AFTER 6 YEARS OF PRODUCTION
After announcing closing in early January, Mary Poppins finished strong with a gross for over a million dollars in Broadway ticket sales this past week.  Gross ticket sales averaged $650,000 (by week) from January to mid-February.  It was not until the final 3 weeks that the Broadway show experienced an elevation in sales.  Mary Poppins ended their 6 year production consecutively breaking 1 million dollars in gross ticket sales in the production’s final weeks.

The following are the Broadway ticket sales numbers from the week ending March 3, 2013: Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $294,156 5,636 63.30% $52.19
ANNIE $902,794 11,782 86.23% $76.62
CAT ON A HOT TIN ROOF $686,272 7,414 66.96% $92.56
CHICAGO $484,637 6,607 76.47% $73.35
CINDERELLA $804,176 11,605 97.75% $69.30
HANDS ON A HARDBODY $186,336 5,943 82.99% $31.35
JERSEY BOYS $758,714 7,897 80.38% $96.08
KINKY BOOTS $105,384 1,424 100.00% $74.01
LUCKY GUY $367,156 2,397 101.74% $153.17
MAMMA MIA! $657,925 8,675 73.32% $75.84
MANILOW ON BROADWAY $910,345 7,562 92.73% $120.38
MARY POPPINS $1,006,157 14,031 97.60% $71.71
NEWSIES $768,352 8,550 89.44% $89.87
NICE WORK IF YOU CAN GET IT $634,182 7,555 65.63% $83.94
ONCE $866,108 7,863 92.90% $110.15
ROCK OF AGES $401,624 4,354 93.35% $92.24
SPIDER-MAN TURN OFF THE DARK $1,007,796 12,178 78.87% $82.76
THE BOOK OF MORMON $1,592,202 8,752 102.63% $181.92
THE LION KING $1,431,205 12,635 94.18% $113.27
THE MYSTERY OF EDWIN DROOD $361,943 5,790 72.09% $62.51
THE OTHER PLACE $301,779 4,397 85.35% $68.63
THE PHANTOM OF THE OPERA $787,625 10,497 81.75% $75.03
WHO’S AFRAID OF VIRGINIA WOOLF? $331,805 4,203 76.98% $78.94
WICKED $1,544,023 14,468 99.97% $106.72
Total $17,192,695 192,215 85.52% $88.86

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher