Broadway Show Ticket Sales Analysis w/e 2/24/2013

The Lion King Broadway MusicalTOTAL BROADWAY TICKET SALES DECREASE
Following last week’s big increase to $19,053,138, this week Broadway saw a dip in total ticket revenue as sales dropped down to $18,315,913. As with most winters, Broadway has continued to see ticket sales go up and down, with mostly very modest numbers overall. But fortunately spring is around the corner, so Broadway can expect to see ticket sales steadily increase as new Broadway shows open.

NEW SHOWS START SLOW
Two new shows, the one-woman play Ann and the new musical Hands on a Hardbody, have just started preview performances on Broadway, but so far they have seen only modest ticket sales. Ann, which stars Holland Taylor as Texas governor Ann Richards, filled its theater to 61.94% capacity with an average paid admission of $54.38. At 88.55% capacity, Hands on a Hardbody did a better job of getting people in seats, but the average admission was only $57.86 per ticket.

THE LION KING ON TOP THIS WEEK
Six Broadway shows earned over one million dollars this week, including popular newcomer Cinderella, soon-to-be-closing Mary Poppins (no doubt enjoying last-minute business from people who want to see it before it goes), Spiderman, The Book of Mormon, and Wicked. The top earner was Disney’s The Lion King, bringing in $1,779,324.

The following are the Broadway ticket sales numbers from the week ending February 24, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $262,436 4,826 61.94% $54.38
ANNIE $972,128 10,972 80.30% $88.60
CAT ON A HOT TIN ROOF $725,106 7,216 65.17% $100.49
CHICAGO $561,607 7,290 84.38% $77.04
CINDERELLA $1,045,064 11,832 99.66% $88.33
HANDS ON A HARDBODY $53,229 920 88.55% $57.86
JERSEY BOYS $844,357 8,584 87.38% $98.36
MAMMA MIA! $680,908 8,642 73.04% $78.79
MANILOW ON BROADWAY $653,063 6,553 80.36% $99.66
MARY POPPINS $1,022,585 13,485 93.80% $75.83
NEWSIES $926,915 9,275 97.02% $99.94
NICE WORK IF YOU CAN GET IT $699,893 7,800 67.76% $89.73
ONCE $969,147 8,443 99.75% $114.79
PICNIC $331,975 5,400 91.22% $61.48
ROCK OF AGES $439,386 4,328 92.80% $101.52
SPIDER-MAN TURN OFF THE DARK $1,212,082 12,945 83.84% $93.63
THE BOOK OF MORMON $1,607,985 8,752 102.63% $183.73
THE LION KING $1,779,324 14,539 96.33% $122.38
THE MYSTERY OF EDWIN DROOD $346,637 5,392 67.13% $64.29
THE OTHER PLACE $296,168 4,418 85.75% $67.04
THE PHANTOM OF THE OPERA $950,908 12,052 93.86% $78.90
WHO’S AFRAID OF VIRGINIA WOOLF? $277,424 3,787 69.36% $73.26
WICKED $1,657,584 13,874 95.87% $119.47
Total $18,315,913 191,325 85.13% $90.85

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher