Broadway Show Ticket Sales Analysis w/e 1/27/2013

Ricky Martin in Evita on Broadway

Ricky Martin in Evita on Broadway

BROADWAY TICKET SALES DOWN AGAIN
Total Broadway ticket sales appear to be in a bit of a yo-yo pattern this month, having been at nearly $18 million a couple weeks ago, jumping up to more than $19 million last week, and now back down to $17,182,845.

EVITA ENDS ITS RUN STILL TOPPING ONE MILLION
The Broadway revival of Evita starring Ricky Martin concluded its Broadway run this past Saturday.  Due largely to Martin’s presence, the Andrew Lloyd Webber / Tim Rice musical has enjoyed big numbers throughout its run, frequently topping the million mark in weekly ticket sales.  This week was no exception, with Evita bringing in $1,018,693 for its final week.  However, the show by no means sold out its large theater, not quite reaching 80% capacity, and selling tickets at an average admission price of $99.01.

CINDERELLA STARTS STRONG
Cinderella made a big impression during her first week at the Broadway ball.  The Rodgers & Hammerstein musical filled its theater to 98.82% capacity, selling tickets at an average paid admission of $103.63.  These numbers, along with continued strong sales from Annie, indicate that Broadway audiences are hungry for family-friendly shows beyond the Disney brand, which has tended to monopolize that market with The Lion King and the soon-to-be-closing Mary Poppins.

The following are the Broadway ticket sales numbers from the week ending January 27, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANNIE $1,026,892 11,696 85.60% $87.80
CAT ON A HOT TIN ROOF $886,531 9,245 83.50% $95.89
CHICAGO $471,437 6,408 74.17% $73.57
CINDERELLA $458,652 4,426 98.82% $103.63
EVITA $1,104,835 10,188 79.00% $108.44
JERSEY BOYS $871,297 8,606 87.60% $101.24
MAMMA MIA! $592,095 8,385 69.97% $70.61
MARY POPPINS $690,408 9,782 68.04% $70.58
NEWSIES $815,997 8,721 91.22% $93.57
NICE WORK IF YOU CAN GET IT $725,287 8,280 71.92% $87.60
ONCE $943,703 8,160 96.41% $115.65
PICNIC $261,561 4,230 71.45% $61.83
ROCK OF AGES $421,952 4,421 94.79% $95.44
SPIDER-MAN TURN OFF THE DARK $1,091,830 12,228 79.20% $89.29
THE BOOK OF MORMON $1,635,919 8,752 102.63% $186.92
THE HEIRESS $604,765 7,048 92.64% $85.81
THE LION KING $1,515,827 13,271 98.92% $114.22
THE MYSTERY OF EDWIN DROOD $392,302 6,407 79.77% $61.23
THE OTHER PLACE $293,794 4,421 85.81% $66.45
THE PHANTOM OF THE OPERA $572,561 9,993 77.83% $57.30
WHO’S AFRAID OF VIRGINIA WOOLF? $311,397 4,100 75.09% $75.95
WICKED $1,493,804 14,184 98.01% $105.32
Total $17,182,845 182,952 84.65% $91.29

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher