Broadway Show Ticket Sales Analysis w/e 1/13/2013

Cat on a Hot Tin Roof Broadway Show scarlett johansson ciaran hinds rob ashfordTOTAL BROADWAY TICKET SALES TAKE A DIVE
The warm glow of Christmas and the cheer of New Year’s has thoroughly worn off as the chill of winter sales has settled in.  Broadway’s total ticket sales revenue dropped by several million from the previous week’s $24,501,265 all the way down to $17,802,126.  Following several show closings on January 6, there were five fewer Broadway shows playing this past week, which no doubt contributed to the lower numbers.  But, mostly, the poor sales are simply due to the annual Broadway winter blues.  January is a notoriously bad month on the Great White Way, with all of the tourists having returned home from Christmas vacation and all the locals saving their pennies after having spent so many of them over the holidays.

CAT ON A HOT TIN ROOF FARING WELL SO FAR
The only show that has dared to start performances so far during this bleak time on Broadway, the Rob Ashford-directed revival of the Tennessee Williams’ classic Cat on a Hot Tin Roof has been doing well so far, filling its theater to 85.15% capacity and selling tickets at an average paid admission of $89.02.  Most play productions could not expect to enjoy such (relatively) high numbers, but Cat on a Hot Tin Roof has the advantage of a high-profile cast headed by film star Scarlett Johansson (The Avengers).

MILLIONAIRES’ CLUB DWINDLES TO FOUR
Many Broadway shows, such as Annie, Evita, and Mary Poppins, soared past the million dollar mark during the bounty of the holiday period, but this week only four shows managed to make more than that.  The top three shows were the usual suspects, Wicked, The Book of Mormon, and The Lion King, with The Book of Mormon just barely coming out on top with a total of $1,630,961.  The fourth entry was Spiderman, Turn Off the Dark, which earned $1,129,755.

The following are the Broadway ticket sales numbers from the week ending January 13, 2013:

Broadway Show Ticket Analysis

Show Name Gross Attendance Capacity AvgPaidAdm
ANNIE $822,129 8,583 62.81% $95.79
CAT ON A HOT TIN ROOF $839,273 9,428 85.15% $89.02
CHICAGO $433,628 5,714 66.13% $75.89
EVITA $834,914 8,931 69.25% $93.48
GLENGARRY GLEN ROSS $944,347 6,763 90.29% $139.63
GOLDEN BOY $418,061 5,853 75.27% $71.43
JERSEY BOYS $892,531 8,153 82.99% $109.47
MAMMA MIA! $601,136 8,238 68.74% $72.97
MARY POPPINS $546,571 8,190 56.97% $66.74
NEWSIES $822,822 8,911 93.21% $92.34
NICE WORK IF YOU CAN GET IT $679,850 7,640 66.37% $88.99
ONCE $976,903 8,166 110.26% $119.63
PETER AND THE STARCATCHER $412,975 6,216 74.86% $66.44
PICNIC $193,935 5,525 93.33% $35.10
ROCK OF AGES $419,474 4,219 90.46% $99.42
SPIDER-MAN TURN OFF THE DARK $1,129,755 12,272 79.48% $92.06
THE BOOK OF MORMON $1,630,961 8,754 102.65% $186.31
THE HEIRESS $444,970 5,346 70.27% $83.23
THE LION KING $1,620,752 13,179 98.23% $122.98
THE MYSTERY OF EDWIN DROOD $359,201 5,752 71.61% $62.45
THE OTHER PLACE $215,122 4,803 93.23% $44.79
THE PHANTOM OF THE OPERA $762,638 10,155 79.09% $75.10
WHO’S AFRAID OF VIRGINIA WOOLF? $281,137 3,372 61.76% $83.37
WICKED $1,519,043 13,586 93.88% $111.81
Total $17,802,126 187,749 80.68% $90.77

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher