Broadway Show Ticket Sales Analysis w/e 1/6/2013

Grace on BroadwayBROADWAY TICKET SALES DROP FROM LAST WEEK’S HIGH

Broadway came back down to earth this week, following a spectacular rise in ticket sales during Christmas Week that brought revenue up over 37 million.  Coming in at a total ticket revenue of $24,501,265 this week, Broadway still enjoyed healthy sales as a result of still-high tourist and holiday-going traffic during New Year’s.  Unfortunately, as Broadway settles into the traditionally slow months of January and February, it’s likely only downhill from here.

LAST CHANCE FOR CLOSING BROADWAY SHOWS
There were five Broadway shows that concluded their runs at the end of this past week, which is no surprise since many struggling shows will often play through the holidays then close in January as ticket buyers rapidly disappear. Long-running favorite War Horse went out with a bang, almost selling out at 99.03% capacity.  Musicals Chaplin and Elf did respectably, with each filling roughly 80% of their theaters and earning average paid admissions of just over $75.  The play Grace took in a total of $418,788 in ticket sales, which was more than most Broadway plays.  The Katie Holmes starring play Dead Accounts, however, didn’t do as well, only filling to 44.92% capacity; however, the average paid admission was fairly good at $70.96.


The following are the Broadway ticket sales numbers from the week ending January 6, 2013:

Broadway Show Ticket Sales Analysis

Show Name Gross Attendance Capacity AvgPaidAdm
ANNIE $1,252,683 12,570 91.99% $99.66
CAT ON A HOT TIN ROOF $761,845 8,289 74.86% $91.91
CHAPLIN $509,381 6,776 81.05% $75.17
CHICAGO $758,785 7,955 92.07% $95.38
DEAD ACCOUNTS $254,255 3,583 44.92% $70.96
ELF $696,616 9,012 79.11% $77.30
EVITA $1,091,836 11,229 87.07% $97.23
GLENGARRY GLEN ROSS $687,771 4,792 89.57% $143.52
GOLDEN BOY $329,636 4,884 62.81% $67.49
GRACE $418,788 5,781 67.35% $72.44
JERSEY BOYS $1,112,848 9,509 96.79% $117.03
MAMMA MIA! $869,907 9,185 87.59% $94.71
MARY POPPINS $1,028,946 12,896 89.71% $79.79
NEWSIES $998,814 9,608 100.50% $103.96
NICE WORK IF YOU CAN GET IT $796,705 8,779 76.26% $90.75
ONCE $956,660 7,539 101.80% $126.89
PETER AND THE STARCATCHER $519,744 6,571 79.13% $79.10
PICNIC $184,458 3,951 66.74% $46.69
ROCK OF AGES $473,248 3,881 95.10% $121.94
SPIDER-MAN TURN OFF THE DARK $1,636,789 13,709 88.79% $119.40
THE BOOK OF MORMON $1,833,432 8,752 102.63% $209.49
THE HEIRESS $380,424 4,851 63.76% $78.42
THE LION KING $2,017,921 13,421 100.04% $150.36
THE MYSTERY OF EDWIN DROOD $396,214 6,186 77.02% $64.05
THE OTHER PLACE $167,770 4,477 86.90% $37.47
THE PHANTOM OF THE OPERA $1,052,613 11,042 98.28% $95.33
WAR HORSE $948,043 8,469 99.03% $111.94
WHO’S AFRAID OF VIRGINIA WOOLF? $258,795 3,115 57.05% $83.08
WICKED $2,106,339 14,420 99.64% $146.07
Total $24,501,265 235,232 84.05% $98.19

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher