Broadway Show Ticket Sales Analysis w/e 12/23/2012

The Lion King Broadway MusicalSTRONG PRE-CHRISTMAS TICKET SALES
This past week’s ticket sales reflected a kind of “pre-Christmas” period, as many people had already begun gathering for the holiday at the end of the week ending 12/23. Accordingly, Broadway saw a boost in total ticket revenue, bringing in $25,850,274 (up well over $2 million from the previous week’s $23,488,097).

THE LION KING AND WICKED TOP 2 MILLION
Disney’s The Lion King won the week, earning a total of $2,129,609, and Wicked was close at its heels at $2,100,170. The third Broadway show in the mighty trio of top earners, The Book of Mormon, was uncharacteristically quite a bit further behind at $1,684,372. However, that difference of roughly $500,000 in sales is not due to any lag on Mormon‘s part, which sells out at top ticket prices week after week, but is rather due to the fact that Wicked and Lion King have much larger theaters and therefore much larger earning potential.

ANOTHER BAD WEEK FOR PICNIC AND THE OTHER PLACE
The revival Picnic and the new play The Other Place, both of which just recently began performances on Broadway, had another difficult week. With reviews not yet out, and any little potential word of mouth drowned out by the distraction of the more tourist-friendly shows that are popular at Christmas, these two plays each brought in approximately $149,000, making them by far the lowest earners of the week.

The following are the Broadway ticket sales numbers from the week ending December 23, 2012:

Broadway-Show-Ticket-Analys

Show Name Gross Attendance Capacity AvgPaidAdm
A CHRISTMAS STORY $1,491,488 12,784 93.76% $116.67
ANNIE $1,156,962 11,156 81.65% $103.71
BRING IT ON THE MUSICAL $664,725 8,848 82.91% $75.13
CAT ON A HOT TIN ROOF $843,215 8,194 84.58% $102.91
CHAPLIN $327,970 4,912 58.76% $66.77
CHICAGO $558,489 6,018 79.60% $92.80
DEAD ACCOUNTS $243,154 3,076 38.11% $79.05
ELF $1,233,926 10,547 82.30% $116.99
EVITA $774,870 7,718 59.85% $100.40
GLENGARRY GLEN ROSS $1,194,666 8,284 96.69% $144.21
GOLDEN BOY $319,723 4,815 60.80% $66.40
GRACE $284,889 3,927 45.49% $72.55
JERSEY BOYS $950,424 8,166 83.12% $116.39
MAMMA MIA! $761,891 8,701 72.61% $87.56
MARY POPPINS $888,346 10,968 76.29% $80.99
NEWSIES $952,451 8,871 92.79% $107.37
NICE WORK IF YOU CAN GET IT $720,127 7,216 62.68% $99.80
ONCE $1,070,355 8,335 98.48% $128.42
PETER AND THE STARCATCHER $402,773 5,493 66.15% $73.32
PICNIC $149,300 3,949 66.71% $37.81
ROCK OF AGES $490,315 4,323 92.69% $113.42
SPIDER-MAN TURN OFF THE DARK $1,471,237 12,386 80.22% $118.78
THE BOOK OF MORMON $1,684,372 8,752 102.63% $192.46
THE HEIRESS $406,273 4,292 56.41% $94.66
THE LION KING $2,129,609 13,421 100.04% $158.68
THE MYSTERY OF EDWIN DROOD $413,229 5,832 72.61% $70.86
THE OTHER PLACE $149,652 3,610 70.07% $41.45
THE PHANTOM OF THE OPERA $978,948 11,394 88.74% $85.92
WAR HORSE $749,792 8,294 96.98% $90.40
WHO’S AFRAID OF VIRGINIA WOOLF? $286,937 3,205 58.55% $89.53
WICKED $2,100,170 13,426 92.77% $156.43
Total: $25,850,274 240,913 77.26% $99.41

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher