Broadway Show Ticket Sales Analysis w/e 12/16/2012

The Other PlaceSMALL DECREASE IN BROADWAY TICKET SALES
Total ticket sales for Broadway shows were slightly lower this week than last, coming in at $23,488,097 (about $400,000 less than last week’s take).  With this being high tourist season, it would seem that Broadway sales should be higher, not lower.  However, the drop could be due to lower attendance among locals, some of whom might have been busy with Chanukah festivities and others who may have been overwhelmed with pre-Christmas shopping and the end-of-year work rush.

TWO NEW SHOWS START PERFORMANCES
The Other Place, an Off-Broadway play that is now taking its chances in the Big Leagues, started preview performances this week.  Starring Laurie Metcalf (Roseanne), the drama managed to fill 70.63% of the theater (not bad for a new play with little buzz), but the average paid admission was only $44.79.  Another new production, William Inge’s Picnic, also began performances this week and experienced similar numbers (72.59% capacity with average admission at $37.82).

PLAYS CONTINUE TO STRUGGLE
It’s no surprise, but most Broadway plays continue to be shut out of the holiday bounty.  While holiday-oriented musicals like Annie, A Christmas Story, and Elf (not to mention heavy hitters like Wicked, The Book of Mormon, The Lion King, Spider-Man, and Once) all made over a million this week, most Broadway plays earned only a fraction of that amount.  Boasting tabloid favorite Katie Holmes didn’t help Dead Accounts to fill even half its theater, and star Paul Rudd (who is particularly high profile right now due to his forthcoming movie This Is 40) wasn’t able to help Grace fill more than 51.19% of its theater.  It’s possible that star-wattage simply doesn’t count for much during the Christmas season, when tourist-heavy audiences are more focused on seeing family shows than an edgy new play.

The following are the Broadway ticket sales numbers from the week ending December 16, 2012:

Broadway Show Ticket Sales Analysis

Show Name Gross Attendance Capacity AvgPaidAdm
A CHRISTMAS STORY $1,377,131 13,479 98.86% $102.17
ANNIE $1,081,871 11,753 86.01% $92.05
BRING IT ON THE MUSICAL $536,398 7,835 73.42% $68.46
CHAPLIN $345,699 4,838 57.87% $71.45
CHICAGO $486,418 5,588 64.68% $87.05
DEAD ACCOUNTS $337,545 3,561 44.12% $94.79
ELF $1,137,915 11,150 87.00% $102.06
EVITA $810,297 7,671 59.48% $105.63
GLENGARRY GLEN ROSS $1,224,543 8,443 98.54% $145.04
GOLDEN BOY $295,970 5,329 67.29% $55.54
GRACE $296,626 4,419 51.19% $67.13
JERSEY BOYS $1,012,884 8,681 88.37% $116.68
MAMMA MIA! $594,417 6,993 58.35% $85.00
MARY POPPINS $691,677 8,984 62.49% $76.99
NEWSIES $895,240 8,712 91.13% $102.76
NICE WORK IF YOU CAN GET IT $910,619 8,747 75.98% $104.11
ONCE $1,069,427 8,359 98.76% $127.94
PETER AND THE STARCATCHER $330,938 5,243 63.14% $63.12
PICNIC $101,587 2,686 72.59% $37.82
ROCK OF AGES $478,863 4,316 92.54% $110.95
SPIDER-MAN TURN OFF THE DARK $1,121,302 10,516 68.11% $106.63
THE ANARCHIST $268,824 3,900 60.79% $68.93
THE BOOK OF MORMON $1,677,950 8,752 102.62% $191.72
THE HEIRESS $450,505 4,704 61.83% $95.77
THE LION KING $1,840,393 13,038 97.18% $141.16
THE MYSTERY OF EDWIN DROOD $393,684 5,696 70.92% $69.12
THE OTHER PLACE $163,000 3,639 70.63% $44.79
THE PHANTOM OF THE OPERA $757,858 9,441 73.53% $80.27
WAR HORSE $672,506 7,705 90.10% $87.28
WHO’S AFRAID OF VIRGINIA WOOLF? $259,917 3,115 56.91% $83.44
WICKED $1,866,094 13,452 92.95% $138.72
Total: $23,488,097 230,745 75.40% $94.34

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher