Broadway Box Office Springs Into Spring Season

New Shows: “Frozen” and “Angels in America”

Frozen Marquee St James TheatreThis past week, two new shows began previews on Broadway.  On February 22, 2018, Frozen – the Broadway Musical began performances at the St. James Theatre, ahead of its opening night scheduled for March 22, 2018.  Playing 4 performances in its first partial week, the show is demonstrating strong promise at the box office.  Over the course of these four shows, the weekly box office gross was $926,840, which represents 98.0% of gross potential.  With a top ticket price of $297, the average paid admission was $137.43, and the audience was filled up to 100.4% of capacity.  With such a strong brand from the Disney animated film, which is already well-known for its music, including the Academy Award winning song “Let It Go,” it is natural that audiences would flock to this musical.  Once the reviews come out in a few weeks, the show’s fate will be more certain, but even if the reviews were wholly negative, it is likely that the innumerable fans of the film would still enable the show to flourish at the box office for the foreseeable future.

This past week, another show began previews as well: Angels in America.  This is Angels in America marqueeactually two parts of one play: Millennium Approaches and Perestroika, but so far only Millennium Approaches has had performances.  In its first partial week of 3 previews starting February 23, 2018, the show brought in a weekly gross of $322,034, which represents 52.1% of its gross potential.  With a top ticket price of $247, the average paid admission was $77.23, and the audience was filled up to 103.4% of its capacity.  That show is therefore demonstrating a hearty demand when tickets are discounted, and as word of mouth spreads, and Perestroika begins performances spurring excitement as well, the question is whether they can sell out the audience capacity at full priced tickets.

Many Shows Slowed Down This Week

kinky-boots-smallWhile the new shows gained traction, many longer running shows had a slower week, but only by small amounts.  The biggest decrease was seen by Kinky Boots, which went down by $157,981 to reach a weekly gross of $700,710, or 54.1% of gross potential.  Long-running hit Chicago was the next biggest slowdown, but it only went down by $92,727 to reach a weekly gross of $617,205, or 64.4% of gross potential.  Many other five-digit decreases were seen by shows including The Book of Mormon, which went down by $82,161 to reach a weekly gross of $1,173,980, Come From Away, which went down by $80,281 to reach a weekly gross of $1,216,629, Wicked, which went down by $74,424 to reach a weekly gross of $1,744,347, A Bronx Tale the Musical, which went down by $70,562 to reach a weekly gross of $709,918, and Anastasia, which went down by $65,694 to reach a weekly gross of $951,561.  Meanwhile, Latin History for Morons went up by $84,730 in its final week, and Escape to Margaritaville played an almost full performance week of seven shows, bringing in a weekly gross of $751,824, or 49.2% of its gross potential.

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With over 20 years experience in the Broadway field, including show marketing, production, development and investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week and when time will allow, will sneak in a daytime TV production for fun.
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