Broadway Show Ticket Sales Analysis w/e 11/11/2012

POST-SANDY TOTAL BROADWAY SALES IMPROVING
Although its not up yet to pre-Hurricane Sandy numbers, the total weekly Broadway ticket sales revenue has bounced back considerably, from the terrible low of $13,578,724 during the week of the storm and its immediate aftermath up to $19,598,827.  Those numbers can only improve as New York City works at getting back to normal, with more and more locals getting power back and most transportation routes restored.

BROADWAY GETTING BACK TO NORMAL
After a rough week, in which a few incoming shows delayed starting previews, three new Broadway shows started performances this week.  The new seasonal musical A Christmas Story got off to a decent start, filling its theater to 68.13% capacity with an average paid admission of $63.85.  However, given that this Christmas-themed show is an extremely limited run, the producers are likely hoping to seeing it selling better soon.  The new play Dead Accounts had a similarly okay start, at 59.29% capacity with an average admission of $74.13.  Time will tell if the word that Tom Cruise’s ex, Katie Holmes, is starring in the play will make ticket sales spike.  Lincoln Center Theater’s revival of the drama Golden Boy only earned an average admission of $46.00 for its first week in previews, but non-profits like LCT have come to expect low numbers like that until opening, at which point they hope for a rave from the Times.

THE BOOK OF MORMON BESTS LION KING AGAIN
For the second week in a row, super-hit The Book of Mormon has beat long-running favorite The Lion King in total weekly sales.  The two have been engaged in a power struggle for some time and it will be interesting to see if The Book of Mormon can continue to tame the Lion.  Wicked came in third, making just a few hundred dollars less than The Lion King.  Other than those three, Spiderman was the only other Broadway show to earn over a million this week.  Even the Al Pacino-starring Glengarry Glen Ross, which is filling at 98.76% at an average paid admission of $133.89, could break the million mark.  The fact that some other more popular shows like Evita and Once didn’t manage those kinds of total sales this week might point to more post-Sandy affects, or it could be that they are losing ticket buyers to the many new shows on Broadway now that the fall season is in full swing.

UNDER-PERFORMING BROADWAY SHOWS
Though shows like An Enemy of the People and Cyrano de Bergerac have showed steadily low numbers during their runs at the non-profit theaters Manhattan Theatre Club and the Roundabout Theatre Company, respectively, there are two newer shows that are struggling even more.  The Kathie Lee Gifford co-authored musical Scandalous is doing extremely poorly, with an average paid admission of just $26.90, indicating that even to fill the theater to its modest 62.47% capacity, the show is having to “paper” the theater by giving away many tickets for free.  The new play The Performers is only selling a few more seats than that, with a slightly higher average admission of $31.51.

The following are the Broadway ticket sales numbers from the week ending November 11, 2012:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
A CHRISTMAS STORY $461,281 7,225 68.13% $63.85
AN ENEMY OF THE PEOPLE $133,315 3,083 68.39% $43.24
ANNIE $872,700 10,763 80.66% $81.08
BRING IT ON THE MUSICAL $341,557 5,406 50.66% $63.18
CHAPLIN $382,398 5,192 62.11% $73.65
CHICAGO $476,867 5,673 65.66% $84.06
CYRANO DE BERGERAC $258,593 4,642 79.70% $55.71
DEAD ACCOUNTS $310,468 4,188 59.29% $74.13
ELF $438,569 6,502 91.32% $67.45
EVITA $864,021 8,221 63.75% $105.10
GLENGARRY GLEN ROSS $991,322 7,404 98.76% $133.89
GOLDEN BOY $88,644 1,927 64.88% $46.00
GRACE $313,522 4,050 46.92% $77.41
JERSEY BOYS $892,540 8,559 87.12% $104.28
MAMMA MIA! $612,816 7,513 62.69% $81.57
MARY POPPINS $603,559 8,982 62.48% $67.20
NEWSIES $740,138 8,063 84.34% $91.79
NICE WORK IF YOU CAN GET IT $736,134 7,611 66.11% $96.72
ONCE $948,613 7,701 90.99% $123.18
PETER AND THE STARCATCHER $268,425 4,404 53.03% $60.95
ROCK OF AGES $471,749 4,365 93.59% $108.08
SCANDALOUS $181,738 6,757 62.47% $26.90
SPIDER-MAN TURN OFF THE DARK $1,077,972 11,314 73.28% $95.28
THE BOOK OF MORMON $1,627,820 8,752 102.63% $185.99
THE HEIRESS $583,852 6,310 82.94% $92.53
THE LION KING $1,506,571 12,245 91.27% $123.04
THE MYSTERY OF EDWIN DROOD $236,602 6,862 85.43% $34.48
THE PERFORMERS $182,143 5,780 67.08% $31.51
THE PHANTOM OF THE OPERA $647,157 8,153 63.50% $79.38
WAR HORSE $516,829 5,912 69.13% $87.42
WHO’S AFRAID OF VIRGINIA WOOLF? $324,636 3,536 64.60% $91.81
WICKED $1,506,283 12,560 86.79% $119.93
Total: $19,598,827 219,655 73.43% $83.46

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs - The Stats Guy

Michael Tubbs - The Stats Guy

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot winners and loses long before the crowd. Favorite Celebrity: Ashton Kutcher