Broadway Show Ticket Sales Analysis w/e 10/21/2012

NEW BROADWAY SHOWS BOOST GROSS TICKET REVENUE

Broadway saw a bigger leap in total ticket sales this past week, as the revenue surged from $20,614,956 to $22,023,787.  Some of that is due to increased interest in existing shows, but most of the increase comes as a result of three new Broadway shows appearing on the boards this week.

GLENGARRY GLEN ROSS REPORTS OUTSTANDING TICKET SALES
David Mamet’s Glengarry Glen Ross made an impressive debut, selling 99.88% of the theater at an average paid admission of a whopping $164.47 (second only to The Book of Mormon, at $189.13 per ticket).  These numbers would normally be considered extraordinary for a revival of a Broadway play, but they are a little less surprising when you consider Glengarry Glen Ross stars the legendary actor Al Pacino.

THE ORIGINAL JERSEY BOYS TAKE BROADWAY
Another newcomer, Frankie Valli and The Four Seasons on Broadway, also showed enviable numbers, filling the Broadway Theatre to 96.10% capacity, with an average paid admission of $125.00.  This limited-run concert event is not only a big draw for fans of 1960s pop music, but it is also no doubt bringing in fans of the hit musical Jersey Boys who appreciate the opportunity to see the real-life Jersey boy Frankie Valli singing live on Broadway. The show doesn’t have any of the other members of the original singing group other than Mr Valli, but fans don’t seem to care, driving the show to robust ticket sales.

EDWIN DROOD STARTS PREVIEWS ON BROADWAY
The third new Broadway show this week, The Mystery of Edwin Drood, did not make as big of an impression, but it has not yet had enough performances to give a very clear sense of what kind of ticket sales it might have (hence the very small gross of $176,694).  So far, though, it is filling at 86.72% at a very low average paid admission ticket price of $41.12.  This musical, based on an unfinished Charles Dickens novel, rarely gets produced and has a clever gimmick of allowing the audience to choose the ending, so it could easily benefit from positive word-of-mouth as Broadway previews continue.

The following are the Broadway ticket sales numbers from the week ending October 21, 2012:

Broadway Show Ticket Sales Analysis

 

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
AN ENEMY OF THE PEOPLE $217,806 3,803 73.82% $57.27
ANNIE $733,956 10,335 77.45% $71.02
BRING IT ON THE MUSICAL $393,195 6,198 58.08% $63.44
CHAPLIN $514,816 6,514 77.92% $79.03
CHICAGO $666,105 7,985 92.42% $83.42
CYRANO DE BERGERAC $249,257 4,243 72.85% $58.75
EVITA $1,198,969 11,206 86.90% $106.99
FRANKIE VALLI AND THE FOUR SEASONS ON BROADWAY $633,900 5,071 96.10% $125.00
GLENGARRY GLEN ROSS $703,775 4,279 99.88% $164.47
GRACE $554,173 6,659 77.14% $83.22
JERSEY BOYS $1,058,814 9,685 98.59% $109.33
MAMMA MIA! $854,181 9,760 81.44% $87.52
MARY POPPINS $740,217 10,904 75.85% $67.88
NEWSIES $921,648 9,562 100.02% $96.39
NICE WORK IF YOU CAN GET IT $1,105,092 10,762 93.49% $102.68
ONCE $1,063,940 8,547 100.98% $124.48
PETER AND THE STARCATCHER $413,479 6,177 74.39% $66.94
ROCK OF AGES $521,696 4,604 98.71% $113.31
RUNNING ON EMPTY $254,816 2,801 101.05% $90.97
SCANDALOUS $241,613 6,233 65.86% $38.76
SPIDER-MAN TURN OFF THE DARK $1,321,997 13,071 84.66% $101.14
THE BOOK OF MORMON $1,655,294 8,752 102.63% $189.13
THE HEIRESS $507,850 5,888 88.08% $86.25
THE LION KING $1,718,718 13,303 99.16% $129.20
THE MYSTERY OF EDWIN DROOD $176,694 4,297 86.72% $41.12
THE PHANTOM OF THE OPERA $899,485 11,518 89.70% $78.09
WAR HORSE $662,956 7,578 88.61% $87.48
WHO’S AFRAID OF VIRGINIA WOOLF? $322,346 4,156 75.92% $77.56
WICKED $1,717,002 14,458 99.90% $118.76
Total: $22,023,787 228,349 86.84% $93.09

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher