Broadway Show Ticket Sales Analysis w/e 07/17/2016

This week’s notable movements on Broadway are:

It Ebbs and Flows – Broadway Is Back on Track!

In the week ending July 17, 2016, Broadway saw an upswing after two consecutive weeks of slow ticket sales.  This past week, of the 30 shows that were running in whole or partial weeks, the total collective gross was $27,125,142, which represents an average of $904,171 per show.  Of the shows that were also running in the previous week, the total gross went up by $2,974,554.  Almost every single show saw an increase in ticket sales on an individual basis.  The only decrease was minor: Fiddler on the Roof went down by $18,269 to bring in a weekly gross of $727,878.  However, many shows picked up steam in this hot mid-summer week.  Of shows that were running both this past week and the week before, the biggest increase was seen by The Lion King, which went up by $258,412 to reach a weekly gross of $2,513,984.  Next, Hamilton went up by $228,944 to reach a weekly gross of $2,282,207, which is 104.4% of its gross potential.  The Book of Mormon also saw a six-figure increase, going up by $164,092 to reach a weekly gross of $1,486,802.  Furthermore, On Your Feet! went up by $118,052, Something Rotten! went up by $104,919, The Crucible went up by $102,848, and The Color Purple increased by $100,496.

Two New Shows, Neither Brand New: “Cats” and “Motown”

This past week, two shows came back to Broadway.  First, on July 12, 2016, Motown the Musical re-opened on Broadway at the Nederlander Theatre.  The pop nostalgia hit first sprang onto Broadway in 2013, when it ran for almost 2 years and recouped its $18 million capitalization, before launching a national tour with plan to come back to Broadway a year and a half later.  Sticking to its plan, Motown came back to Broadway without any preview performances or official opening night, picking up exactly where it left off, except with a leaner production and a different cast.  In its first week of eight performances, Motown brought in $424,198, which represents 36.6% of its gross potential.  While there may or may not be as big an audience remaining to see this show as the producers are hoping, with smaller weekly running costs and a bona fide brand presence, Motown should be able to find its legs fairly soon.  In addition, on July 14, 2016, Cats began previews at the Neil Simon Theatre, ahead of its opening night planned for July 31, 2016.  Cats is a veteran show on Broadway, where it once held the title of longest running show, and where it currently now reigns as fourth longest running show in history.  With high hopes for living up to those expectations, Cats began its first partial week of four performances, bringing in a weekly gross of $603,553.  This represents 85.6% of its gross potential, which isn’t bad for an oldie but a goodie that elicits mixed responses from Broadway diehards.  With a top ticket price of $197, the average paid admission for Cats was $117.54, and the audience was filled up to an average of 93.6%.

The following are the Broadway ticket sales numbers for the week ending July 17, 2016:Broadway-Show-Ticket-Analysis-07-17-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,683,488 13,442 97.00% $125.24
29 AN ACT OF GOD $337,557 4,191 70.00% $80.54
18 AN AMERICAN IN PARIS $663,649 8,739 65.00% $75.94
14 BEAUTIFUL $751,258 6,771 82.00% $110.95
21 CATS $603,553 5,135 94.00% $117.54
22 CHICAGO $559,443 6,734 78.00% $83.08
16 FIDDLER ON THE ROOF $727,878 9,631 71.00% $75.58
19 FINDING NEVERLAND $617,144 8,289 69.00% $74.45
26 FULLY COMMITTED $415,767 5,245 72.00% $79.27
28 FUN HOME $366,852 4,888 83.00% $75.05
2 HAMILTON $2,282,207 12,053 101.00% $189.35
24 JERSEY BOYS $542,904 6,452 66.00% $84.15
17 KINKY BOOTS $669,140 7,373 65.00% $90.76
9 LES MISÉRABLES $918,041 10,476 93.00% $87.63
8 MATILDA $939,859 10,929 95.00% $86.00
25 MOTOWN THE MUSICAL $424,198 6,650 71.00% $63.79
12 ON YOUR FEET! $793,370 8,907 68.00% $89.07
10 PARAMOUR $897,710 10,088 67.00% $88.99
5 SCHOOL OF ROCK $1,165,912 11,435 96.00% $101.96
11 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $835,420 7,636 99.00% $109.41
15 SOMETHING ROTTEN! $745,373 9,280 73.00% $80.32
4 THE BOOK OF MORMON $1,486,802 9,793 102.00% $151.82
13 THE COLOR PURPLE $790,483 8,090 96.00% $97.71
27 THE CRUCIBLE $613,098 7,290 96.00% $84.10
20 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $393,715 5,493 67.00% $71.68
23 THE HUMANS $553,052 4,580 99.00% $120.75
1 THE LION KING $2,513,984 14,981 98.00% $167.81
7 THE PHANTOM OF THE OPERA $984,395 10,811 84.00% $91.05
6 WAITRESS $1,068,393 8,360 100.00% $127.80
3 WICKED $1,780,497 13,969 97.00% $127.46
TOTALS $27,125,138 257,711 83.80% $100.31

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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