Broadway Show Ticket Sales Analysis w/e 07/03/2016

This week’s notable movements on Broadway are:

Broadway Takes a Slight Dip in Mid-Summer

In the week ending July 3, 2016, the Broadway industry experienced a collective slow period.  Of the 29 shows that were running this past week, only 8 saw an increase in ticket sales, and no show increased by much more than $50,000 from the week before.  On the other hand, several shows decreased by six-figure amounts, and the majority of shows experienced a decrease to some extent.  In addition, three shows had closed the week before, compounding the overall sluggishness of the box office this week.  Overall, the 29 shows demonstrated a total decrease of $838,589 from the week before.  The previous week, the average gross per show was $926,629, but this past week, the average went down to $897,712.  Furthermore, in the previous week, the average percentage reached of gross potential was 71.13%, but this past week, it was 68.12%.  With a top ticket price of $260.78 on average, the average paid admission for all shows running this past week was $102.51.  These are still relatively healthy numbers, as fitting for the summer season, but on a week-to-week basis, it was a bit of a downward move.

“The Lion King” and “Hamilton” Are Leading the Pack

This past week, the only two shows to break the 2 million dollar mark were The Lion King and HamiltonThe Lion King, which has been running since October 1997, is regularly the highest grossing film on Broadway each week, often neck and neck with WickedThe Lion King plays in the Minskoff Theatre, which has approximately 1,710 seats, making it one of the larger venues on Broadway.  This is one of the reasons it can bring in such high grosses.  Hamilton, on the other hand, is a newer phenomenon, having just won the 2016 Tony Award for Best Musical.  Unlike The Lion King and Wicked, Hamilton plays in a more modest sized theatre, the Richard Rodgers Theatre, which has approximately 1,400 seats.  This makes it all the more impressive that this show has now broken through the 2 million dollar mark on multiple occasions.  This past week, The Lion King brought in $2,164,298, which represents 101.1% of its gross potential.  In comparison, Hamilton brought in $2,022,790, which represents 104.1% of its gross potential.  Therefore, even though the weekly gross amount for Hamilton was less, it was actually a greater percentage of the show’s potential given the number of seats in the theatre and the pricing for those seats.  The third highest grossing show this past week was indeed Wicked, which brought in $1,863,121, which represents 104.7% of its gross potential.  Nevertheless, that is a decrease of $106,038 from the week before, when it brought in an incredible 110.64% of its gross potential, with a weekly gross of $1,969,159.  Wicked plays in the Gershwin Theatre, which has approximately 1,933 seats, making it one of the biggest theatres on the Broadway landscape.

The following are the Broadway ticket sales numbers for the week ending July 3, 2016:Broadway-Show-Ticket-Analysis-07-03-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,564,928 13,683 99.04% $114.37
29 AN ACT OF GOD $348,283 4,393 72.92% $79.28
17 AN AMERICAN IN PARIS $699,977 9,143 68.07% $76.56
13 BEAUTIFUL $805,532 7,484 91.18% $107.63
21 CHICAGO $628,426 7,497 86.77% $83.82
12 FIDDLER ON THE ROOF $808,911 10,286 75.32% $78.64
20 FINDING NEVERLAND $662,985 9,350 77.71% $70.91
26 FULLY COMMITTED $430,791 5,743 78.54% $75.01
28 FUN HOME $375,628 5,608 94.73% $66.98
2 HAMILTON $2,022,790 10,739 101.62% $188.36
23 JERSEY BOYS $540,597 6,394 65.09% $84.55
18 KINKY BOOTS $682,678 7,645 67.11% $89.30
11 LES MISÉRABLES $917,109 10,777 95.61% $85.10
10 MATILDA $946,216 11,047 96.43% $85.65
16 ON YOUR FEET! $759,324 7,580 58.27% $100.17
8 PARAMOUR $1,000,312 11,748 77.45% $85.15
6 SCHOOL OF ROCK $1,194,312 11,396 95.28% $104.80
22 SHE LOVES ME $624,045 7,239 96.10% $86.21
14 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $787,622 7,464 96.88% $105.52
19 SOMETHING ROTTEN! $681,072 8,113 75.62% $83.95
5 THE BOOK OF MORMON $1,324,390 8,742 102.51% $151.50
15 THE COLOR PURPLE $764,798 8,009 95.25% $95.49
25 THE CRUCIBLE $507,081 6,693 88.07% $75.76
27 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $428,289 6,334 77.78% $67.62
24 THE HUMANS $535,415 4,485 97.33% $119.38
1 THE LION KING $2,164,298 13,573 100.04% $159.46
9 THE PHANTOM OF THE OPERA $953,783 10,606 82.60% $89.93
7 WAITRESS $1,010,938 8,324 99.57% $121.45
3 WICKED $1,863,121 13,874 95.97% $134.29
TOTALS $26,033,649 253,969 86.51% $98.86

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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