Broadway Show Ticket Sales Analysis w/e 05/22/2016

This week’s notable movements on Broadway are:

Broadway Leaps Ahead as Awards Season Progresses

In the week ending May 22, 2016, the Broadway industry experienced a healthy growth spurt.  Of the 36 shows presently running, the collective gross was $28,842,989.  This is an increase of $2,573,173 from the week before, with the same number of shows running.  Furthermore, this represents an average gross per show of $801,194, which is an increase from last week’s show average of $729,717.  On average, the shows reached 66.82% of their gross potential, up from an average of 61.98% of gross potential the week before.  The average paid admission across the board was $97.33, which is almost the same as last week’s average paid admission of $97.74.  As for audience capacity, this week’s average was 85.84%, whereas last week’s average was 79.27%.  Therefore, this past week represents an increased interest in shows, with more audience members in attendance, but about the same willingness to pay for tickets.  The greatest increase was seen by the Cirque du Soleil show Paramour, which increased by $443,779 from the week before to reach a weekly gross of $907,800.  That was only across five performances, as opposed to four performances the week before – however, the percentage reached of gross potential for Paramour increased from only 59.37% the previous week to 92.93% this past week.

Despite Tony Recognition, New Shows Struggle to Compete

Why the entire Broadway industry experienced collective growth this past week, the increases do not appear to be correlative to the fact that certain shows were recently nominated for a slew of Tony Awards.  Other than Paramour, a new Cirque du Soleil show, which was not included in the Tony race, the biggest increase last week was seen by the long-running hit The Lion King, which increased by $405,480 to reach a weekly gross of $2,056,550.  The next biggest increase was seen by another long-running show, The Phantom of the Opera, which increased by $200,627 to reach a weekly gross of $1,033,513.  Next in line was Wicked, which went up by $195,514 to reach a weekly gross of $1,673,967.  Next, though its overall gross still remained at $735,485, Matilda increased by $143,611.  Furthermore, last year’s show An American in Paris increased by $102,574 to reach a gross of $966,672.  None of these shows were included in the recently announced list of Tony Award nominations.  On the other hand, the shows that were nominated appeared to budge little at all, or even in the reverse direction.  While Hamilton, considered to be this year’s shoe-in for Best Musical, has been earning hyperbolically excellent grosses throughout its run, this past week the show only went up by $78,640 to reach a still extraordinary gross of $1,764,808, or 132.2% of its gross potential.  The next most nominated show, Shuffle Along, actually decreased by $7,837 to reach a weekly gross of $949,306.  The biggest decrease was seen by The Crucible, which was nominated for 4 Tony Awards including Best Revival of a Play, but still went down by $19,965 to reach its weekly gross of $601,778. It is more likely that actually winning the awards will persuade ticketbuyers, but it appears the nominations alone have not been having much of an effect.

The following are the Broadway ticket sales numbers for the week ending May 22, 2016:Broadway-Show-Ticket-Analysis-05-22-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,474,530 13,715 99.27% $107.51
26 AMERICAN PSYCHO $565,107 6,965 84.44% $81.14
10 AN AMERICAN IN PARIS $966,672 10,909 81.22% $88.61
8 BEAUTIFUL $1,003,594 8,139 99.16% $123.31
30 BLACKBIRD $434,330 6,009 74.08% $72.28
27 BRIGHT STAR $492,566 7,112 85.15% $69.26
23 CHICAGO $578,948 7,231 83.69% $80.06
34 ECLIPSED $332,255 4,646 72.41% $71.51
14 FIDDLER ON THE ROOF $809,896 9,870 72.28% $82.06
25 FINDING NEVERLAND $570,764 8,876 73.77% $64.30
31 FULLY COMMITTED $426,562 5,321 72.77% $80.17
32 FUN HOME $424,225 5,104 86.22% $83.12
2 HAMILTON $1,764,808 10,755 101.77% $164.09
22 JERSEY BOYS $584,273 6,492 66.08% $90.00
15 KINKY BOOTS $796,052 8,470 74.35% $93.98
18 LES MISÉRABLES $728,285 8,729 77.44% $83.43
29 LONG DAY’S JOURNEY INTO NIGHT $460,247 5,034 97.18% $91.43
16 MATILDA $735,485 9,645 84.19% $76.26
7 ON YOUR FEET! $1,004,367 10,041 77.19% $100.03
13 PARAMOUR $907,800 9,213 97.18% $98.53
12 SCHOOL OF ROCK $930,524 10,524 87.99% $88.42
19 SHE LOVES ME $687,824 7,817 96.94% $87.99
11 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $949,306 7,752 100.62% $122.46
17 SOMETHING ROTTEN! $730,132 8,873 71.80% $82.29
5 THE BOOK OF MORMON $1,388,431 8,744 102.53% $158.79
20 THE COLOR PURPLE $661,167 7,664 91.15% $86.27
21 THE CRUCIBLE $601,778 6,508 85.63% $92.47
33 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $409,027 5,683 69.78% $71.97
36 THE FATHER $295,322 3,916 75.31% $75.41
28 THE HUMANS $483,400 4,539 98.50% $106.50
24 THE KING AND I $573,166 7,274 86.84% $78.80
1 THE LION KING $2,056,550 13,560 99.94% $151.66
6 THE PHANTOM OF THE OPERA $1,033,513 12,068 93.99% $85.64
35 TUCK EVERLASTING $325,361 6,488 69.85% $50.15
9 WAITRESS $982,755 8,456 101.15% $116.22
3 WICKED $1,673,967 14,208 98.28% $117.82
Totals $28,842,986 296,350 85.84% $93.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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