Broadway Show Ticket Sales Analysis w/e 05/08/2016

This week’s notable movements on Broadway are:

“Shuffle Along” Takes Major Leap Ahead

This past week, the week ending May 8, 2016, Shuffle Along, or the Making of the Musical Sensation of 1912 and All That Followed brought in a weekly gross of $924,352.  This is the nearest yet that the show has come to reaching the one million dollar mark, having increased by $216,085 this past week, which was the biggest increase of any show.  This week was also the highest percentage reached of the show’s gross potential, at 87.94%.  With a top ticket price of $373.00, the average paid admission was $118.95; this was also the highest average paid admission yet of the run.  The audience capacity also reached its record of the run thus far at 100.9%.  One of the reasons accounting for this strong increase in ticket sales is that the Tony Award nominations were announced this past week, on May 3, 2016.  Just behind Hamilton, which earned a record-breaking 16 Tony nominations, Shuffle Along earned 10 Tony Award nominations: including those for Best Musical, Best Book of a Musical by George C. Wolfe, Featured Acting nominations for Brandon Victor Dixon and Adrienne Warren, Best Scenic Design, Best Costume Design, Best Lighting Design, Best Direction by George C. Wolfe, Best Choreography by Savion Glover, and Best Orchestrations by Daryl Waters.

Otherwise, Tony Nominations Not Yet Making Huge Box Office Impact

With the exception of Shuffle Along, most other shows that were nominated for Tony Awards last week did not yet see a major increase in ticket sales.  Hamilton has already been earning about as much at the box office as possible, and therefore the nomination couldn’t have much of an impact; this past week, the musical increased by $14,715 to reach 137.3% of its gross potential.  Other Best Musical nominees that increased this past week were Waitress, which increased by just $52,541 to reach a weekly gross of $960,477, and Bright Star, which increased by just $46,891 to reach a weekly gross of $416,362.  Meanwhile, the last Best Musical nominee, School of Rock – the Musical, decreased by $186,846, which was the biggest decrease of any show last week, to reach a weekly gross of $816,811.  As for the Best Play nominees, the biggest increase was seen by Eclipsed, which went up by only $60,161 to reach a weekly gross of $329,271, which is only 41.8% of its gross potential.  The Humans went up by just $19,815 to reach a weekly gross of $432,744, which is 74.4% of its gross potential.  However, The Father saw a decrease in ticket sales of $37,019, bringing in a weekly gross of $257,203, or 36.3% of its gross potential.  The final Best Play nominee, King Charles III, is no longer running, as that was a fall show.  All in all, the Tony nominees did not see a major increase in ticket sales immediately after the nominations were announced.  However, many people may have bought advance tickets upon the announcement, and thus the grosses may start to increase as the weeks progress.  Of course, the winners are most likely to see the greatest benefit from the awards recognition.

The following are the Broadway ticket sales numbers for the week ending May 8, 2016:Broadway Show Ticket Analysis 5-08-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,397,674 13,549 98.07% $103.16
26 AMERICAN PSYCHO $492,703 6,341 76.88% $77.70
12 AN AMERICAN IN PARIS $842,148 9,494 70.68% $88.70
10 BEAUTIFUL $926,725 7,405 90.22% $125.15
31 BLACKBIRD $408,567 5,470 67.43% $74.69
29 BRIGHT STAR $416,362 5,716 68.44% $72.84
23 CHICAGO $550,045 6,533 75.61% $84.19
32 DISASTER! $387,184 5,945 62.03% $65.13
35 ECLIPSED $329,271 4,246 66.18% $77.55
15 FIDDLER ON THE ROOF $754,291 8,712 63.80% $86.58
24 FINDING NEVERLAND $527,545 6,903 57.37% $76.42
33 FULLY COMMITTED $385,642 4,995 68.31% $77.21
30 FUN HOME $415,694 5,117 86.44% $81.24
2 HAMILTON $1,833,473 10,754 101.76% $170.49
25 JERSEY BOYS $520,425 5,701 58.03% $91.29
16 KINKY BOOTS $677,547 7,146 62.73% $94.81
18 LES MISÉRABLES $622,687 7,901 70.09% $78.81
27 LONG DAY’S JOURNEY INTO NIGHT $433,606 5,047 97.43% $85.91
17 MATILDA $675,744 8,697 75.92% $77.70
9 ON YOUR FEET! $959,447 9,619 73.95% $99.75
6 PARAMOUR $1,074,996 11,443 86.22% $93.94
13 SCHOOL OF ROCK $816,811 9,472 79.20% $86.23
19 SHE LOVES ME $619,969 7,138 88.52% $86.85
11 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $924,352 7,771 100.87% $118.95
22 SOMETHING ROTTEN! $565,473 7,108 56.04% $79.55
5 THE BOOK OF MORMON $1,289,782 8,692 101.92% $148.39
7 THE COLOR PURPLE $967,352 8,330 99.07% $116.13
20 THE CRUCIBLE $618,331 6,590 86.71% $93.83
34 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $359,124 4,944 60.71% $72.64
37 THE FATHER $257,203 3,574 68.73% $71.97
28 THE HUMANS $432,744 4,136 89.76% $104.63
21 THE KING AND I $567,326 6,515 77.78% $87.08
1 THE LION KING $2,007,738 13,489 99.42% $148.84
14 THE PHANTOM OF THE OPERA $803,456 9,474 73.79% $84.81
36 TUCK EVERLASTING $282,911 6,009 64.70% $47.08
8 WAITRESS $960,477 8,375 100.18% $114.68
3 WICKED $1,474,349 12,691 87.79% $116.17
Totals $27,579,173 281,042 78.72% $93.54

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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