Broadway Show Ticket Sales Analysis w/e 04/17/2016

This week’s notable movements on Broadway are:

Broadway Ebbs and Flows but Averages to a Constant

In the week ending April 17, 2016, the Broadway industry performed on average very similarly to the previous week.  Of the 37 shows currently running, the total collective weekly gross was $27,177,089, which is a negligible increase from last week of $282,988.  While this past week had an average gross per show of $734,516, the same shows the previous week had an average weekly gross per show of $747,058.  The overall average percentage reached of gross potential for all shows running was 63.38%, as opposed to 61.93% last week, and the average audience capacity was filled up to 81.16%, as opposed to 80.55% last week.  Of shows that were running both weeks, the biggest increase was seen by Shuffle Along, and that was only because this past week the musical finally played a full performance week of eight shows, while the previous week had only seven.  Therefore, although this week showed an increase of $105,293 in weekly gross compared to the previous week, the percentage reached of gross potential barely budged from 82.15% in the week ending April 10, 2016, to 82.98% this past week.  The next biggest increase was seen by The King and I, which went up by $94,187.  Meanwhile, the biggest decrease was seen by The Phantom of the Opera, which went down by $154,771 to reach a weekly gross of $755,682, or only 49.9% of its gross potential.  To some surprise, the next biggest decrease was seen by Hamilton, which went down by $135,035 to reach a still stupendous weekly gross of $1,678,620, or 125.74% of its gross potential.

New Show: Cirque Du Soleil’s “Paramour”

On April 16, 2016, Paramour began previews at the Lyric Theatre.  This production is Cirque du Soleil’s first show intended directly for the Broadway market.  The show is playing at the Lyric, where other more traditional Broadway musicals (such as On the Town) have struggled to fill the enormity of the stage with enough spectacle to attract enough audience members to fill the gargantuan seating areas.  Although Paramour only played one performance in the week ending April 17, 2016, the box office figures bode well for the show to have an excellent financial outcome.  In the one performance documented thus far in the financial data, Paramour brought in $190,774, which represents 99.6% of its gross potential.  With a top ticket price of $199, the average paid admission was $100.57.  Furthermore, the audience was filled up to 100.1% of its capacity.  Therefore, although the first preview may not demonstrate ticket sales for the months to come, if it is any indication of such, Paramour may very well be a hit on Broadway.

The following are the Broadway ticket sales numbers for the week ending April 17, 2016:broadway show ticket analysis week ending 4-17-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,451,714 13,436 97.25% $108.05
25 AMERICAN PSYCHO $505,917 6,480 89.79% $78.07
9 AN AMERICAN IN PARIS $930,052 10,161 75.65% $91.53
10 BEAUTIFUL $927,363 7,642 93.10% $121.35
29 BLACKBIRD $414,556 5,064 62.43% $81.86
27 BRIGHT STAR $420,690 5,898 70.35% $71.33
24 CHICAGO $509,671 6,337 73.34% $80.43
35 DISASTER! $287,222 4,390 45.81% $65.43
34 ECLIPSED $303,684 4,338 67.61% $70.01
15 FIDDLER ON THE ROOF $747,626 8,512 62.33% $87.83
22 FINDING NEVERLAND $571,983 7,963 66.18% $71.83
31 FULLY COMMITTED $387,494 5,137 70.25% $75.43
28 FUN HOME $416,678 4,972 83.99% $83.80
2 HAMILTON $1,678,620 10,732 101.55% $156.41
23 JERSEY BOYS $525,127 5,810 59.14% $90.38
18 KINKY BOOTS $683,090 7,341 64.44% $93.05
20 LES MISÉRABLES $652,783 8,098 71.84% $80.61
32 LONG DAY’S JOURNEY INTO NIGHT $375,709 4,871 94.03% $77.13
13 MATILDA $774,997 9,529 83.18% $81.33
11 ON YOUR FEET! $883,616 8,573 65.91% $103.07
37 PARAMOUR $190,774 1,897 100.05% $100.57
6 SCHOOL OF ROCK $1,022,302 10,185 85.16% $100.37
21 SHE LOVES ME $573,941 6,934 85.99% $82.77
12 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $872,205 7,689 99.81% $113.44
19 SOMETHING ROTTEN! $681,402 8,402 69.83% $81.10
5 THE BOOK OF MORMON $1,343,502 8,696 101.97% $154.50
17 THE COLOR PURPLE $696,493 6,752 80.30% $103.15
16 THE CRUCIBLE $705,805 7,160 94.21% $98.58
26 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $424,175 5,799 71.21% $73.15
36 THE FATHER $226,272 4,548 87.46% $49.75
30 THE HUMANS $394,296 4,210 91.36% $93.66
7 THE KING AND I $1,013,157 8,083 96.50% $125.34
1 THE LION KING $1,939,509 13,402 98.78% $144.72
14 THE PHANTOM OF THE OPERA $755,682 8,793 68.48% $85.94
33 TUCK EVERLASTING $339,031 7,338 79.01% $46.20
8 WAITRESS $937,590 8,405 100.54% $111.55
3 WICKED $1,612,361 13,637 94.33% $118.23
Totals $27,177,086 277,214 81.17% $93.30

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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With over 20 years experience in the Broadway field, including show marketing, production, development and investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week and when time will allow, will sneak in a daytime TV production for fun.
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