Broadway Show Ticket Sales Analysis w/e 04/10/2016

This week’s notable movements on Broadway are:

Broadway Takes Another Dip Downwards

In the week ending April 10, 2016, the Broadway industry experienced another decrease in ticket sales overall.  Of the 36 shows currently running, 10 had an increase in ticket sales, and 26 had a decrease in ticket sales.  Across the board, the entire industry experienced a decrease of $3,035,339, bringing in a collective gross of $26,894,101 for the 36 shows.  This represents an average gross of $747,058 per show, which is a decrease from last week’s average gross of $831,373.  The biggest decrease was seen by Wicked, which went down by $539,247 to a weekly gross of $1,676,579, although this still represents 94.2% of its gross potential.  Next was Aladdin, which decreased by $356,824 to reach a weekly gross of $1,494,139.  School of Rock decreased by $343,197 to reach a weekly gross of $993,584, Finding Neverland decreased by $314,580 to reach a weekly gross of $610,077, Matilda decreased by $304,540 to reach a weekly gross of $807,649, and The Lion King decreased by $293,507 to reach a weekly gross of $1,996,041.  Even Hamilton decreased by $8,939 to reach a weekly gross of $1,813,655, which still represents 135.9% of its gross potential.

“Shuffle Along” Performs Very Well Despite Inconsistent Schedule

This past week, Shuffle Along, or, the Making of the Musical Sensation of 1912 and All That Followed was back to its regular schedule of a 7-performance week.  In the previous week, the show played only 2 performances, and in the week before that, it played only 3.  In the week ending March 27, 2016, four preview performances were cancelled because Audra McDonald was ill, and needed to stay home to rest.  The following week, performances were cancelled for a hiatus that allowed the creative team to pause and do some rewrites, especially as the show came to Broadway “cold” without an out-of-town tryout.  When they returned on April 1st, the producers offered $40 benefit tickets in order to thank the fans who lined up outside the theatre for $40 rush tickets, and were turned away due to a lack of performances.  Despite all of these difficulties, the box office has remained relatively strong.  Although the running costs may have been higher than the box office in the slower weeks, the percentage reached of gross potential was still quite high.  This past week, the show brought in $766,912, which is an increase of $531,912 from the week before, and represents 82.15% of its gross potential.  Furthermore, the audience was filled up to 99.7% of capacity on average.  In comparison, the previous week of only two performances brought in 85.89% of its gross potential and had an average audience capacity of 100.0%.  The week of three performances before that brought in 86.45% of its gross potential and had an average audience capacity of 100.0% as well.  Therefore, sufficient buzz is building for this show, such that when it opens on April 28, 2016, it may be able to reach the hit status it is vying for.

The following are the Broadway ticket sales numbers for the week ending April 10, 2016:

Broadway-Show-Ticket-Analysis-04-10-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,494,139 13,507 97.76% $110.62
25 AMERICAN PSYCHO $472,563 6,841 94.79% $69.08
9 AN AMERICAN IN PARIS $900,006 10,212 76.03% $88.13
10 BEAUTIFUL $882,474 7,203 87.76% $122.51
26 BLACKBIRD $433,038 5,443 67.10% $79.56
29 BRIGHT STAR $391,861 5,600 66.79% $69.98
23 CHICAGO $494,896 6,189 71.63% $79.96
34 DISASTER! $291,351 4,420 46.12% $65.92
35 ECLIPSED $281,599 3,954 61.63% $71.22
14 FIDDLER ON THE ROOF $770,572 8,606 63.02% $89.54
21 FINDING NEVERLAND $610,077 7,790 64.74% $78.32
31 FULLY COMMITTED $386,498 5,372 73.47% $71.95
28 FUN HOME $418,140 5,102 86.18% $81.96
2 HAMILTON $1,813,655 10,754 101.76% $168.65
22 JERSEY BOYS $495,098 5,712 58.14% $86.68
20 KINKY BOOTS $626,626 6,744 59.20% $92.92
17 LES MISÉRABLES $689,608 8,589 76.20% $80.29
32 LONG DAY’S JOURNEY INTO NIGHT $356,646 4,573 88.28% $77.99
13 MATILDA $807,649 9,796 85.51% $82.45
12 ON YOUR FEET! $864,813 8,577 65.94% $100.83
6 SCHOOL OF ROCK $993,584 10,165 84.99% $97.75
24 SHE LOVES ME $492,102 6,094 75.57% $80.75
15 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $766,912 6,719 99.67% $114.14
18 SOMETHING ROTTEN! $688,616 8,247 68.54% $83.50
5 THE BOOK OF MORMON $1,322,498 8,728 102.35% $151.52
16 THE COLOR PURPLE $694,145 6,832 81.26% $101.60
19 THE CRUCIBLE $688,299 6,760 88.95% $101.82
27 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $425,606 5,616 68.96% $75.78
36 THE FATHER $243,636 4,596 88.38% $53.01
30 THE HUMANS $390,555 4,271 92.69% $91.44
7 THE KING AND I $918,970 7,687 91.77% $119.55
1 THE LION KING $1,996,041 13,452 99.15% $148.38
8 THE PHANTOM OF THE OPERA $910,453 10,912 84.98% $83.44
33 TUCK EVERLASTING $324,493 6,726 82.76% $48.24
11 WAITRESS $880,303 8,356 99.95% $105.35
3 WICKED $1,676,579 14,143 97.83% $118.54
Totals $26,894,099 274,288 80.55% $92.87

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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