Broadway Show Ticket Sales Analysis w/e 02/21/2016

This week’s notable movements on Broadway are:

“School of Rock” Performs Well, Overall Industry Dips

In the week ending February 21, 2016, the overall Broadway industry took a downturn, continuing a trend of fluctuation following last week’s Valentine’s Day weekend upturn.  Despite this wavering where most shows brought in less this week, one musical new to this season stood out.  School of Rock – the Musical, Andrew Lloyd Webber’s newest production and his first directly intended for the Broadway market before London – received excellent reviews when it opened on December 6, 2016.  Despite this critical endorsement, the show has had its ups and downs at the box office.  After a phenomenal holiday period run, bringing in over 100% of its gross potential in the two consecutive weeks encompassing Christmas and New Years, the show has been in more of a slump of late, bringing in closer to 50% of its gross potential in the week during and following the winter storm causing cancelled performances.  However, this past week was the first time since then that the show brought in over $1 million, with a weekly gross of $1,152,012, representing 82.01% of its gross potential.  While last week was close with a gross of $999,098, this continual upswing bodes well for the musical as it enters awards season.  Although Hamilton is an uncontested shoe-in for Best Musical, School of Rock may take home some honors that boost its box office performance through the summer.

New Show: “She Loves Me”

On February 19, 2016, the Roundabout revival of She Loves Me began previews at Studio 54.  This show with a book by Joe Masteroff, lyrics by Sheldon Harnick, and music by Jerry Bock first premiered on Broadway in 1963, and has since been revived twice, making this current run its third revival and fourth production.  Directed by Scott Ellis and choreographed by Warren Carlyle, She Loves Me brings together some of Roundabout’s most dependable creatives, with a cast led by Laura Benanti (Women on the Verge of a Nervous Breakdown, In the Next Room), Gavin Creel (The Book of Mormon, Hair), Jane Krakowski (“30 Rock”), Byron Jennings (Arcadia, You Can’t Take It With You), Zachary Levi (First Date), Michael McGrath (On the Twentieth Century, Nice Work If You Can Get It), and Nicholas Barasch (The Mystery of Edwin Drood).  In its first week of 4 performances, the show brought in $227,422, which represents 50.6% of its gross potential.  With a modest top ticket price of $149, the average paid admission was $70.34, and the average audience capacity was filled up to 80.2%.  Therefore, this production may be a successful one for Roundabout, but it is too early to tell.  The show is scheduled to open on March 17, 2016, and to run for a limited engagement until June 12, 2016.

The following are the Broadway ticket sales numbers for the week ending February 21, 2016:Broadway Show Ticket Analysis week ending 2-21-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
20 A VIEW FROM THE BRIDGE $538,668 7,460 91.33% $72.21
4 ALADDIN $1,486,893 13,793 99.83% $107.80
13 AN AMERICAN IN PARIS $799,369 9,259 68.93% $86.33
9 BEAUTIFUL $936,997 7,838 95.49% $119.55
25 BLACKBIRD $417,989 5,498 67.78% $76.03
24 CHICAGO $458,553 5,614 64.98% $81.68
26 DISASTER! $333,537 6,211 64.81% $53.70
8 FIDDLER ON THE ROOF $977,198 10,873 79.62% $89.87
15 FINDING NEVERLAND $756,746 9,179 76.29% $82.44
23 FUN HOME $461,437 5,412 91.42% $85.26
2 HAMILTON $1,750,924 10,756 101.78% $162.79
27 HUGHIE $298,616 4,935 79.91% $60.51
18 JERSEY BOYS $607,591 6,984 71.09% $87.00
12 KINKY BOOTS $805,706 8,618 75.65% $93.49
14 LES MISÉRABLES $798,137 9,496 84.24% $84.05
11 MATILDA $810,342 9,770 85.28% $82.94
22 NOISES OFF $508,885 5,786 97.74% $87.95
7 ON YOUR FEET! $1,032,021 10,002 76.89% $103.18
30 OUR MOTHER’S BRIEF AFFAIR $183,321 3,522 67.73% $52.05
6 SCHOOL OF ROCK $1,152,012 11,537 100.99% $99.85
29 SHE LOVES ME $227,422 3,233 80.18% $70.34
16 SOMETHING ROTTEN! $755,395 9,571 81.76% $78.93
5 THE BOOK OF MORMON $1,365,956 8,735 102.43% $156.38
10 THE COLOR PURPLE $832,786 7,942 94.46% $104.86
21 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $508,935 6,515 80.00% $78.12
28 THE HUMANS $250,540 4,394 95.03% $57.02
19 THE KING AND I $567,092 6,201 74.03% $91.45
1 THE LION KING $1,851,720 13,518 99.63% $136.98
17 THE PHANTOM OF THE OPERA $729,805 8,859 69.00% $82.38
3 WICKED $1,747,324 14,838 99.37% $117.76
TOTAL $23,951,914 246,349 83.92% $91.43

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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