Broadway Show Ticket Sales* w/e 9/23/2012


Newsies and Once, both Cinderella stories over the summer, have seen slight declines in business this post Rosh Hashanah week (both saw over 3% decrease in their total capacity).  Whether or not this bodes ill for these new musicals going forward remains to be seen, but it could be that the post-Tony Awards buzz is starting to wear off- The departure of Jeremy Jordan probably didn’t help, but his inclusion into NBC’s “Smash” may raise awareness of his roots.

Meanwhile the longer-running Broadway show hits The Book of Mormon, Jersey Boys, and Wicked all experienced slight upturns in revenue, proving the value of having a well-marketed, much-buzzed-about “brand name” to sell to tourists who are looking for a title they recognize (but have probably already seen Phantom, Chicago and Mamma Mia!).

Porgy and Bess received its anticipated last minute buying spree and closed with a strong 87% full and $96 average ticket paid, it actually placed ninth in highest grossing Broadway show this week – not bad for this new perspective on Gershwin’s classic. Its run was rocky, but encouraging – as it did recoup its investment.

An Enemy of the People‘s struggle continues, as its average paid admission went down from an already low $44.74 last week to $39.35 this week.  The other new production of a classic play to recently start performances, Cyrano de Bergerac, is also having difficulties, with its capacity falling from 74.39% to 66.27%.  However, Cyrano did at least see an increase in average paid admission from $38.16 to $46.41, less papering and more paid audience. Does papering a Broadway show actually save a show, or does it create the air of desperation from which a show can never recover?

The following are the Broadway ticket sales numbers from the week ending September 23, 2012:

Broadway Show Ticket Analysis for week ending 9/23/12

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
AN ENEMY OF THE PEOPLE $182,194 4,630 89.87% $39.35
BRING IT ON THE MUSICAL $371,851 6,724 63.01% $55.30
CHAPLIN $444,259 6,045 72.31% $73.49
CHICAGO $619,591 7,425 85.94% $83.45
CYRANO DE BERGERAC $178,864 3,854 66.27% $46.41
EVITA $1,045,494 10,058 77.99% $103.95
GRACE $465,332 6,601 76.47% $70.49
JERSEY BOYS $976,415 9,171 93.35% $106.47
MAMMA MIA! $729,744 9,040 75.43% $80.72
MARY POPPINS $604,542 9,026 62.79% $66.98
NEWSIES $800,484 9,249 96.75% $86.55
NICE WORK IF YOU CAN GET IT $902,213 9,252 80.37% $97.52
ONCE $970,686 8,060 95.23% $120.43
PETER AND THE STARCATCHER $294,536 5,203 62.66% $56.61
PORGY AND BESS $891,566 9,281 86.90% $96.06
ROCK OF AGES $464,585 4,412 94.60% $105.30
SPIDER-MAN TURN OFF THE DARK $1,113,184 11,874 76.90% $93.75
THE BOOK OF MORMON $1,626,122 8,752 102.63% $185.80
THE LION KING $1,555,752 13,222 98.55% $117.66
THE PHANTOM OF THE OPERA $803,236 10,566 82.29% $76.02
WAR HORSE $535,858 7,067 82.64% $75.83
WICKED $1,495,735 13,562 93.71% $110.29
Total: $17,072,241 183,074 82.57% $88.56

*Broadway Grosses provided courtesy of The Broadway League

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher