Broadway Show Ticket Sales Analysis w/e 01/03/2016

This week’s notable movements on Broadway are:

“Wicked” Performs Excellently Every New Year

This past week, from December 28th to January 3rd, encompassed the New Years holiday, and Wicked brought in its third highest gross ever in its 12 year run: $2,940,096. The second highest gross of all time occurred the week before New Years in 2013, and the highest gross ever – $3,201,333 – was earned the week before New Years in 2014. Meanwhile, the fourth highest gross ever was last year this same week before New Years. One reason for these extraordinarily high grosses is that Wicked is among the hit shows that opts to add a ninth performance in this highly trafficked holiday week. Still, New Years is not the only week of the year that Wicked does that. In any case, beyond the ninth performance, this week was extraordinary for Wicked on average per performance as well, as the show brought in 146.83% of its gross potential. In terms of gross potential, this past week was the fifth highest ever in the 12 year run. All of the top four weeks in terms of gross potential were also either the week right before or after New Years. In terms of gross potential, the top week of all time was this equivalent week one year ago, the week ending January 4, 2015, when Wicked brought in a lower overall gross but a higher percentage of gross potential: 163.02%. The reason is that last year that week had only eight performances.

An Increasingly Excellent Performance Across All of Broadway

This past week, of the 38 shows presently running, only three saw an almost negligible decrease in ticket sales, while 35 shows saw an increase in sales. Overall, the industry saw an increase of $6,793,672 with respect to the week before, bringing in a total industry weekly gross of $43,065,472. That amounts to an average of $1,133,302 per show. These numbers are skewed by the high performers such as Wicked ($2,940,096), The Lion King ($2,878,505), Aladdin ($2,398,110), The Book of Mormon ($2,024,551), and Hamilton ($1,959,785). The average was meanwhile brought down by newly arrived Manhattan Theatre Club show Our Mother’s Brief Affair, which earned only $113,194 across six performances, as well as low performers Dames at Sea, which wrapped up its run with only $211,207 across nine performances, The Gin Game which brought in $349,779, and Thérèse Raquin, which brought in $370,028. In addition to Dames at Sea, several other shows concluded their run at the end of this past week as well, including Hand to God ($425,669), Sylvia ($391,703), Lord of the Dance: Dangerous Games ($870,337), and The Illusionists, which hit it out of the park in the final week of its run with a gross of $1,801,327 across 13 performances. As The Illusionists is a magic show, it is able to perform many more shows a week than the average Broadway show, for which eight is just about the maximum before reaching exhaustion, either of performer energy or of audience interest, or both.

The following are the Broadway ticket sales numbers for the week ending January 3, 2016:Broadway Show Ticket chart w/e 01-03-16

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $764,181 7,970 97.64% $95.88
A VIEW FROM THE BRIDGE $518,228 7,074 86.61% $73.26
ALADDIN $2,398,110 15,542 99.99% $154.30
ALLEGIANCE $552,338 6,997 82.75% $78.94
AN AMERICAN IN PARIS $1,349,303 11,546 85.96% $116.86
BEAUTIFUL $1,042,635 7,857 95.72% $132.70
CHICAGO $1,033,996 9,239 95.05% $111.92
CHINA DOLL $697,576 5,312 70.99% $131.32
DAMES AT SEA $211,207 4,069 77.55% $51.91
FIDDLER ON THE ROOF $1,725,264 14,408 93.78% $119.74
FINDING NEVERLAND $1,477,505 12,770 94.34% $115.70
FUN HOME $717,261 5,642 95.30% $127.13
HAMILTON $1,959,785 10,745 101.67% $182.39
HAND TO GOD $425,669 5,836 94.49% $72.94
JERSEY BOYS $922,954 7,939 92.36% $116.26
KING CHARLES III $604,833 6,478 82.88% $93.37
KINKY BOOTS $1,359,430 11,982 93.49% $113.46
LES MISÉRABLES $1,245,505 11,221 99.55% $111.00
LORD OF THE DANCE: DANGEROUS GAMES $870,337 11,750 68.86% $74.07
MATILDA $1,556,824 12,947 100.46% $120.25
MISERY $817,415 6,806 72.34% $120.10
NOISES OFF $438,491 5,554 93.82% $78.95
ON YOUR FEET! $1,495,724 12,538 96.39% $119.30
OUR MOTHER’S BRIEF AFFAIR $113,194 2,591 66.44% $43.69
SCHOOL OF ROCK $1,671,622 13,122 102.10% $127.39
SOMETHING ROTTEN! $1,155,633 10,354 77.64% $111.61
SPRING AWAKENING $688,989 8,017 86.82% $85.94
SYLVIA $391,703 6,950 72.10% $56.36
THE BOOK OF MORMON $2,024,551 9,846 102.63% $205.62
THE COLOR PURPLE $1,003,357 8,247 98.09% $121.66
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $789,908 7,564 92.88% $104.43
THE GIN GAME $349,779 5,611 87.45% $62.34
THE ILLUSIONISTS – LIVE ON BROADWAY $1,801,327 15,149 84.26% $118.91
THE KING AND I $1,050,922 6,988 83.43% $150.39
THE LION KING $2,878,505 15,198 99.57% $189.40
THE PHANTOM OF THE OPERA $1,651,287 13,288 91.99% $124.27
THÉRÈSE RAQUIN $370,028 5,452 76.43% $67.87
WICKED $2,940,096 17,119 98.76% $171.74
Totals $43,065,466 357,718 89.28% $111.93

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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