Broadway Show Ticket Sales Analysis w/e 12/06/2015

This week’s notable movements on Broadway are:

A Slump Week on Broadway

In the week ending December 6, 2015, the Broadway industry as a whole showed a significant decrease from the week before. This comparison is made more drastic by the fact that the previous week included the Thanksgiving holiday, when the industry saw a major jump due to school breaks and family vacations over that period. However, this past week, the entire industry of 37 presently running shows saw a decrease of $3,851,630 compared to the week before, and the average gross per show this past week was $800,937, as opposed to an average per show of $905,035 the previous week for those same shows. The average percentage reached of gross potential across the running shows was 63.51%, and the average audience capacity was 75.02%. Of these 37 shows, 12 saw an increase in sales, and 25 saw a decrease in sales. The biggest increase was seen by China Doll, the new David Mamet play starring Al Pacino, which has been widely reported to be overrated. Nevertheless, the show saw an increase of $416,762 from the week before, due merely to the face that the previous week had only 4 performances, and this week was back up to the full 7. Despite reports of disappointing quality, this show still managed to bring in 100.03% of its gross potential, due to the star power of its cast and creative team.

Andrew Lloyd Webber’s “School of Rock” Saw Major Decrease Before Opening

School of Rock – the Musical is Andrew Lloyd Webber’s newest musical, an adaptation of the popular film of the same name starring Jack Black. Though it may seem a surprising choice for devotees of the classical musical theatre canon, of which Webber is a major part, the show still began previews with significant buzz and performed quite well at the box office during the first few weeks of its performances. However, prior to its opening night performance on December 6, 2015, the show saw a steep decrease in ticket sales. This past week, it brought in $669,028, which is a decrease of $635,223 from the week before – the biggest decrease of any show on Broadway this past week, when 25 shows saw a decrease. With a top ticket price of $248.00, the average paid admission this past week was $63.60, whereas the previous week it had been an average of $112.40. However, the audience capacity went down much less seriously; this past week it was an average of 88.5% capacity, whereas the week before there was an average of 97.6% capacity. Therefore, a major reason for such a steep decrease in sales must be that in the week prior to opening, the producers offered a lot of complimentary tickets, mostly to press, so that they could compose their reviews to be released on the day after opening. This is indeed a common practice; however, the impact on box office is not usually so serious. Therefore, it may have been a combination of decreased interest in the show this past week, partly due to the slump following the Thanksgiving holiday, as well as the papering done by the producers to prepare for the opening night.

The following are the Broadway ticket sales numbers for the week ending December 6, 2015:Broadway Show Ticket Analysis 12-06-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $497,485.00 5,614 77.37% $88.62
A VIEW FROM THE BRIDGE $533,251.10 6,582 77.84% $81.02
ALADDIN $1,605,875.50 13,498 97.70% $118.97
ALLEGIANCE $392,727.50 4,915 58.12% $79.90
AN AMERICAN IN PARIS $1,369,903.60 10,689 79.58% $128.16
BEAUTIFUL $1,054,458.70 7,584 92.40% $139.04
CHICAGO $480,807.50 5,736 66.39% $83.82
CHINA DOLL $1,109,962.17 7,275 97.22% $152.57
DAMES AT SEA $131,587.50 1,984 42.54% $66.32
FIDDLER ON THE ROOF $1,062,494.42 11,935 87.40% $89.02
FINDING NEVERLAND $867,466.50 8,680 72.14% $99.94
FOOL FOR LOVE $318,741.10 3,791 74.16% $84.08
FUN HOME $571,715.40 5,568 94.05% $102.68
HAMILTON $1,613,690.50 10,732 101.55% $150.36
HAND TO GOD $190,204.70 2,573 41.66% $73.92
JERSEY BOYS $741,955.60 7,127 72.55% $104.10
KING CHARLES III $569,004.80 4,918 62.92% $115.70
KINKY BOOTS $1,016,279.00 9,155 80.36% $111.01
LES MISÉRABLES $717,332.50 7,909 70.17% $90.70
LORD OF THE DANCE: DANGEROUS GAMES $247,620.50 4,501 29.67% $55.01
MATILDA $789,026.06 8,902 77.71% $88.63
MISERY $827,287.00 6,782 72.09% $121.98
ON YOUR FEET! $1,283,092.50 11,445 87.98% $112.11
SCHOOL OF ROCK $669,028.00 10,519 88.48% $63.60
SOMETHING ROTTEN! $901,887.40 9,267 73.06% $97.32
SPRING AWAKENING $390,738.50 5,149 62.73% $75.89
SYLVIA $281,084.29 5,280 61.62% $53.24
THE BOOK OF MORMON $1,536,444.74 8,674 101.71% $177.13
THE COLOR PURPLE $738,958.10 7,275 86.52% $101.57
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $552,862.20 5,825 71.53% $94.91
THE GIN GAME $218,301.09 2,897 51.60% $75.35
THE ILLUSIONISTS – LIVE ON BROADWAY $657,333.50 6,837 61.80% $96.14
THE KING AND I $864,141.00 7,044 84.10% $122.68
THE LION KING $1,983,820.00 13,139 96.84% $150.99
THE PHANTOM OF THE OPERA $754,614.60 8,613 67.08% $87.61
THÉRÈSE RAQUIN $410,148.00 5,005 61.40% $81.95
WICKED $1,683,339.00 13,544 93.69% $124.29
Totals $29,634,669.57 276,963 75.02% $101.09

 

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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