Broadway Show Ticket Sales Analysis w/e 11/29/2015

This week’s notable movements on Broadway are:

Thanksgiving Holiday Results in Healthy Ticket Sales on Broadway

In the week ending November 29, 2015, the entire Broadway industry had 38 shows running, the total gross of which amounted to $33,851,356. This represents an average gross per show of $890,825, and is an increase of $6,910,729 from the week before. The overall average paid admission was $117.53, with an average top ticket price of $249.12. Of the 38 shows running, 28 saw an increase in sales, and 10 saw a decrease in sales. However, the increases were much more significant than the decreases. For example, the biggest increase was seen by Wicked, which opted to include 9 performances in this holiday week comprising Thanksgiving, and which increased by $782,716 from the week before. Fiddler on the Roof brought in an excellent gross of $1,221,716, including an increase of $731,657 from last week’s partial week of performances. The Lion King went up by $723,998 to reach the phenomenal gross of $2,436,498. Aladdin went up by $699,501 to reach a weekly gross of $2,048,348, and School of Rock played its first full week of performances, entailing an increase of $567,539 to reach a weekly gross of $1,304,251. In total, 20 individual shows saw an increase of six figures this past week, resulting in an overall very healthy week.

“Lord of the Dance: Dangerous Games” Among Dangerously Low Grossing Shows

This past week, the honor of lowest percentage reached of gross potential went to Lord of the Dance: Dangerous Games, Michael Flatley’s Irish dancing show in the enormous Lyric Theatre. With a weekly gross of just $311,737, the show has the supposed potential to sell tickets amounting to a gross of $1,685,588. The Lyric Theatre is notoriously difficult to fill up due to its gigantic size, but previous shows such as Spiderman: Turn Off the Dark, and even On the Town, did a better job than Lord of the Dance is presently doing in this venue. This represents just 18.5% of the show’s gross potential, even with an additional performance this week bringing the total to 9 shows that week. While Lord of the Dance brought in the lowest percentage of its gross potential, there were five shows that brought in less in terms of weekly gross. Dames at Sea, which recently announced its premature closing in early January, only brought in $127,199 this past week of eight performances, representing just 22.8% of its gross potential. This is an increase of the negligible amount of $128 from the week before. Even in the small Helen Hayes Theatre, the audience was notoriously sparse at an average of 37.3% capacity this past week. Hand to God, which made a big splash last year before Tony Awards season, is also on its last legs. This past week, it brought in only $211,795, representing just 33.7% of its gross potential. Additional low grosses were seen by The Gin Game with $241,917, Fool for Love with $245,366, and Sylvia with $306,496. These shows will likely be among the easiest to secure discounts tickets to in this holiday season.

The following are the Broadway ticket sales numbers for the week ending November 29, 2015:Broadway Show Ticket Analysis w/e 11-29-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $499,556 5,427 74.79% $92.05
A VIEW FROM THE BRIDGE $523,447 6,266 74.10% $83.54
ALADDIN $2,048,348 13,633 98.68% $150.25
ALLEGIANCE $490,878 5,340 63.15% $91.92
AN AMERICAN IN PARIS $1,305,329 10,305 76.72% $126.67
BEAUTIFUL $970,795 7,188 87.57% $135.06
CHICAGO $582,301 6,559 75.91% $88.78
CHINA DOLL $693,200 4,105 96.00% $168.87
DAMES AT SEA $127,199 1,742 37.35% $73.02
FIDDLER ON THE ROOF $1,221,716 12,898 94.45% $94.72
FINDING NEVERLAND $1,082,122 10,094 83.89% $107.20
FOOL FOR LOVE $245,366 3,341 74.69% $73.44
FUN HOME $724,240 5,467 92.35% $132.47
HAMILTON $1,833,886 10,739 101.62% $170.77
HAND TO GOD $211,795 2,987 48.36% $70.91
JERSEY BOYS $715,382 6,699 68.19% $106.79
KING CHARLES III $584,950 5,428 69.45% $107.77
KINKY BOOTS $954,445 8,768 76.97% $108.86
LES MISÉRABLES $847,062 9,191 81.54% $92.16
LORD OF THE DANCE: DANGEROUS GAMES $311,737 4,593 26.92% $67.87
MATILDA $1,158,878 10,485 91.52% $110.53
MISERY $711,371 5,646 60.01% $126.00
OLD TIMES $365,051 4,944 83.51% $73.84
ON YOUR FEET! $1,261,413 11,035 84.83% $114.31
SCHOOL OF ROCK $1,304,251 11,604 97.61% $112.40
SOMETHING ROTTEN! $947,391 8,564 67.52% $110.62
SPRING AWAKENING $438,374 4,807 58.56% $91.19
SYLVIA $306,496 5,208 60.78% $58.85
THE BOOK OF MORMON $1,771,091 9,717 101.28% $182.27
THE COLOR PURPLE $736,425 7,451 88.62% $98.84
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $716,314 6,557 80.51% $109.24
THE GIN GAME $241,917 3,073 54.74% $78.72
THE ILLUSIONISTS – LIVE ON BROADWAY $816,110 7,576 54.78% $107.72
THE KING AND I $966,143 6,687 79.84% $144.48
THE LION KING $2,436,498 13,512 99.59% $180.32
THE PHANTOM OF THE OPERA $1,045,645 10,318 80.36% $101.34
THÉRÈSE RAQUIN $363,361 4,965 60.91% $73.18
WICKED $2,290,873 15,099 92.84% $151.72
Totals $33,851,352 288,018 76.33% $109.70

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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