Broadway Show Ticket Sales Analysis w/e 10/18/2015

This week’s notable movements on Broadway are:

New Show: “King Charles III”

On October 10, 2015, King Charles III began previews at the Music Box Theatre, following a successful run in London first at the Almeida Theatre followed by the West End. In its first week of previews, in which it played seven shows, the play brought in a weekly gross of $470,530. This represents 54.55% of its gross potential. With a top ticket price of $225.00, the average paid admission was $78.75, showing a fair but not immense amount of discounting. Over the course of the seven performances, the average audience capacity was filled up to 87.4%. This is not a bad start, but not an excellent start, for this play. Ambitious in its taking on a Broadway production against commercial odds, this “future history play,” as it is billed, does not feature any major A-list stars. The title role, King Charles III, is played by Tim Pigott-Smith, who has been on Broadway before but is a much bigger star in his native London. Furthermore, the subject matter is very British, dealing not only with British politics, but also with a counterfactual situation in which the Queen has died and Prince Charles has taken over the throne. Though gripping for London audiences, without a major star (such as Helen Mirren in the comparable but exceedingly successful The Audience), King Charles III may have a tough time selling well at the box office.

Overall a Lower Week than the Previous on Broadway

In the week ending October 18, 2015, 31 shows were running. Of these, the entire Broadway industry saw a collective decrease in ticket sales of $643,783, which is a decrease of 2.55%. Though not hugely significant, the number of shows that individually decreased was not very encouraging. Only 9 of the 31 saw an increase in ticket sales, including the new show King Charles III. Other than that new show, no show increased by greater than five figures. The largest increase was seen by Fool For Love, which went up by $99,777 following very positive post-opening reviews. Thérèse Raquin saw the next biggest increase of $80,012, and Old Times went up by $70,053. In its final week of performances, Amazing Grace went up by the negligible amount of $44,392, and very minor increases were seen by Les Misérables, The Curious Incident of the Dog in the Night-time, Dames at Sea, and The Gin Game. However, more significant were the decreases in ticket sales. The biggest decrease was seen by Hamilton, which went down by $199,214 to reach the weekly gross of $1,478,877, still outstanding at 110.78% of its gross potential. Allegiance went down by the startling amount of $140,130 for such a new play, and Something Rotten! went down by $107,969 in its usual series of ebbs and flows. The Lion King also swallowed a comparatively negligible decrease of $101,098 to reach its incredible weekly gross of $1,932,132, and The King and I went down by $88,728. All in all, most of the decreases were in the five figure range, which won’t cause any immediate closures on Broadway, but does show an overall slow week for the industry.

The following are the Broadway ticket sales numbers for the week ending October 18, 2015:broadway show ticket analysis week ending 10-18-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $534,257.50 6,561 90.42% $81.43
ALADDIN $1,558,093.50 13,685 99.05% $113.85
ALLEGIANCE $468,111.00 6,370 86.09% $73.49
AMAZING GRACE $408,568.10 5,603 60.27% $72.92
AN AMERICAN IN PARIS $1,402,823.90 12,713 94.65% $110.35
BEAUTIFUL $1,063,244.40 8,115 98.87% $131.02
CHICAGO $670,769.12 7,770 89.93% $86.33
DAMES AT SEA $203,830.25 4,042 86.66% $50.43
FINDING NEVERLAND $841,662.50 9,695 80.58% $86.81
FOOL FOR LOVE $363,115.20 4,645 90.86% $78.17
FUN HOME $713,353.00 5,655 95.52% $126.15
HAMILTON $1,478,877.00 10,721 101.45% $137.94
HAND TO GOD $214,045.48 3,019 48.88% $70.90
JERSEY BOYS $699,846.90 7,419 75.52% $94.33
KING CHARLES III $470,530.00 5,975 87.37% $78.75
KINKY BOOTS $1,021,115.13 9,857 86.53% $103.59
LES MISÉRABLES $759,497.30 8,789 77.97% $86.41
MATILDA $795,271.10 9,572 83.55% $83.08
OLD TIMES $426,702.00 5,062 85.51% $84.30
ON YOUR FEET! $903,937.20 10,047 87.62% $89.97
SOMETHING ROTTEN! $947,670.07 10,069 79.38% $94.12
SPRING AWAKENING $454,006.00 5,509 67.12% $82.41
SYLVIA $364,252.90 5,747 67.08% $63.38
THE BOOK OF MORMON $1,497,672.70 8,737 102.45% $171.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $737,747.98 7,160 87.92% $103.04
THE GIN GAME $344,764.49 5,475 97.52% $62.97
THE KING AND I $883,573.00 6,845 81.72% $129.08
THE LION KING $1,932,132.00 13,568 100.00% $142.40
THE PHANTOM OF THE OPERA $970,991.10 11,215 87.34% $86.58
THÉRÈSE RAQUIN $401,296.40 5,424 66.54% $73.99
WICKED $1,720,707.00 14,626 96.41% $117.65
Totals $25,252,464.22 249,690 85.19% $95.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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