Broadway Show Ticket Sales Analysis w/e 10/11/2015

This week’s notable movements on Broadway are:

Two New Shows: “On Your Feet!” and “Allegiance”

In the week ending October 11, 2015, two new show began previews. On October 6, 2015, Allegiance played its first performance at the Longacre Theatre. Starring George Takei in his Broadway debut, this musical also stars Lea Salonga and Telly Leung. In its first week of previews, which was a full eight performance week, the show brought in $608,241, which represents 63.36% of its gross potential. With a top ticket price of $223.00, the average paid admission was $80.57, and the audience was filled to an average capacity of 89.3%. This is a fairly good start for a new musical for which buzz is only starting to build, and once it opens on November 8, 2015, the reviews will determine whether that buzz will spread like wildfire. Meanwhile, On Your Feet! also began previews starting on October 5, 2015, playing seven performances in its first week. This musical tells the life of Gloria and Emilio Estefan, from her serious spinal injury flashing back to the start of her career and all the glory that followed. In its first week of performances, the show brought in $970,013, which represents 63.99% of its gross potential. With a top ticket price of $199.00, the average paid admission was $96.54, and the audience was filled to an average capacity of 87.6%. This is a very good start for a new musical, almost reaching one million dollars over just seven performances. Though there is room for growth in the large Marquis Theatre, this is an excellent beginning of the run indeed.

Broadway Fall Season is Finally Underway with Major Box Office Increases

This past week, out of the 31 shows currently running, the entire industry experienced a collective box office increase of $4,754,804. This is by far the highest collective increase in a long time, and it indicates that the Broadway fall season is finally entering high gear with all the new shows entering previews. Of these 31 shows, all but three saw an increase in ticket sales. The only decreases were very minor, with the most severe being Dames at Sea which decreased by $35,120 to reach the dangerously low gross of $194,663. Furthermore, The Gin Game decreased by $10,265 to reach the mediocre gross of $341,483, and Hand to God decreased by the negligible amount of $5,670 to bring in the threateningly low gross of $232,405. Otherwise, the whole industry did very well. Other than the two new shows, the biggest increase was seen by Wicked, which went up by $310,698 to earn a weekly gross of $1,765,268. Aladdin went up by $275,938 to reach a gross of $1,641,903, and Hamilton went up by $196,919 to reach a weekly gross of $1,678,091. In its second week of performances, and first full week, Sylvia went up by $274,550 due to the added performances, but still only brought in a weekly gross of $398,750. Other large increase were seen by Matilda at an increase of $207,343, Finding Neverland at an increase of $182,233, Kinky Boots at an increase of $166,845, The Lion King at an increase of $140,837, The Phantom of the Opera at an increase of $140,836, and Something Rotten! at an increase of $139,646.

The following are the Broadway ticket sales numbers for the week ending October 11, 2015:Broadway show ticket analysis week ending 10-11-15

Show Name GrossGross TotalAttn  %Capacity  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $589,491 6,823 94.03% $86.40
ALADDIN $1,641,903 13,722 99.32% $119.65
ALLEGIANCE $608,241 7,549 89.27% $80.57
AMAZING GRACE $364,176 5,058 54.41% $72.00
AN AMERICAN IN PARIS $1,423,525 12,908 96.10% $110.28
BEAUTIFUL $1,124,410 8,131 99.06% $138.29
CHICAGO $708,028 7,930 91.78% $89.28
DAMES AT SEA $194,663 4,203 90.12% $46.32
FINDING NEVERLAND $907,028 9,464 78.66% $95.84
FOOL FOR LOVE $263,338 4,894 95.74% $53.81
FUN HOME $782,817 5,997 101.30% $130.53
HAMILTON $1,678,091 10,717 101.41% $156.58
HAND TO GOD $232,405 3,192 51.68% $72.81
JERSEY BOYS $738,191 7,431 75.64% $99.34
KING CHARLES $85,080 959 98.16% $88.72
KINKY BOOTS $1,040,633 9,867 86.61% $105.47
LES MISÉRABLES $740,253 8,969 79.57% $82.53
MATILDA $869,471 9,528 83.17% $91.25
OLD TIMES $356,649 5,072 85.68% $70.32
ON YOUR FEET! $970,013 10,048 87.63% $96.54
SOMETHING ROTTEN! $1,055,639 10,735 84.63% $98.34
SPRING AWAKENING $474,057 5,617 68.43% $84.40
SYLVIA $398,750 6,162 71.92% $64.71
THE BOOK OF MORMON $1,576,943 8,747 102.57% $180.28
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $726,046 7,079 86.92% $102.56
THE GIN GAME $341,483 4,983 88.76% $68.53
THE KING AND I $972,301 7,464 89.11% $130.27
THE LION KING $2,033,230 13,571 100.02% $149.82
THE PHANTOM OF THE OPERA $997,919 11,239 87.53% $88.79
THÉRÈSE RAQUIN $321,284 3,967 64.88% $80.99
WICKED $1,765,268 14,280 98.78% $123.62
Totals $25,981,324 246,306 86.55% $98.67

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

 

The following two tabs change content below.
Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
, , ,