Broadway Show Ticket Sales* w/e 9/16/2012

Broadway rallied slightly this week, pushing back up above the $17 million mark in total ticket sales revenue.  The summer tourists may have all fled, but the locals have recovered from their vacations and back-to-school preparations, giving them time to get back into the swing of seeing Broadway shows.

Two new productions, Cyrano de Bergerac and Grace, began previews mid-week, accounting for their particularly low grosses ($103,184 and $219,944, respectively).  With a very low average paid admission of $38.16 so far, Cyrano will need to start building good word-of-mouth to get its numbers up.  Grace, on the other hand, is already selling at nearly 90% capacity with an average paid admission of $76.05.  That play has a secret weapon in the form of star Paul Rudd, whose presence will be a big draw to movie fans who might not otherwise go to a Broadway show.

A slew of recent closings (mostly of shows that had been struggling at the box office) in the last few weeks have helped pave the way for the many new shows opening this fall.  But one straggler in particular is Peter and the Starcatcher, which came in quite low at $373,814 in sales this week.  Its numbers have bounced around quite a bit, with the theater filling anywhere from 60% to 80% capacity over the last several weeks.  The family-friendly show will be getting some stiff competition from Annie, A Christmas Story, and Elf soon, so Peter and the Starcatcher may have a difficult time running much longer.

Broadway Show Ticket Sales Analysis - Week ending 09/16/12

 

The following are the Broadway ticket sales numbers from the week ending September 16, 2012:

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
AN ENEMY OF THE PEOPLE $179,173 4,005 77.74% $44.74
BRING IT ON THE MUSICAL $442,787 7,412 69.45% $59.74
CHAPLIN $460,925 7,286 87.15% $63.26
CHICAGO $633,465 7,781 90.06% $81.41
CYRANO DE BERGERAC $103,184 2,704 74.39% $38.16
EVITA $1,174,627 11,467 88.92% $102.44
GRACE $219,944 2,892 89.34% $76.05
JERSEY BOYS $962,514 9,451 96.20% $101.84
MAMMA MIA! $820,085 10,461 87.29% $78.39
MARY POPPINS $667,919 9,917 68.98% $67.35
NEWSIES $866,351 9,542 99.81% $90.79
NICE WORK IF YOU CAN GET IT $930,380 10,087 87.62% $92.24
ONCE $982,878 8,327 98.38% $118.04
PETER AND THE STARCATCHER $373,814 6,443 77.59% $58.02
PORGY AND BESS $794,242 8,867 83.02% $89.57
ROCK OF AGES $459,775 4,510 96.70% $101.95
SPIDER-MAN TURN OFF THE DARK $1,222,322 13,459 87.17% $90.82
THE BOOK OF MORMON $1,618,059 8,752 102.63% $184.88
THE LION KING $1,599,094 13,230 98.61% $120.87
THE PHANTOM OF THE OPERA $864,177 11,912 92.77% $72.55
WAR HORSE $591,941 7,976 93.26% $74.22
WICKED $1,435,082 13,449 92.93% $106.71
Total: $17,402,736 189,930 88.18% $87.00

*Broadway Grosses provided courtesy of The Broadway League

The following two tabs change content below.
Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher