Broadway Show Ticket Sales Analysis w/e 8/30/2015

This week’s notable movements on Broadway are:

Continuing on a Downward Pattern Before Fall Season

In the week ending August 30, 2015, the Broadway industry as a whole continued to see a decrease in sales. Like last week, the majority of shows saw a decrease in ticket sales compared to the week before, but most of the numbers were not huge. Also like last week, the biggest decreases were seen by the highest grossing musicals, namely The Lion King and Wicked. Of the 24 shows that were running this past week, only four saw an increase in ticket sales. By far the highest increase was seen by On the Town, in its penultimate week of performances having announced the closure of the run. The show brought in a weekly gross of $914,434, which was an increase of $519,055 from the week before. Following this large six figure increase, the next biggest increase was seen by Hamilton, the buzziest new musical on Broadway. This week, the gross for Hamilton was $1,548,928, which is an increase of $92,175 from the week before. This is also the highest gross for Hamilton yet, reaching a remarkable 116.03% of its gross potential as increasingly hungry fans have a more and more difficult time finding tickets. The only other two shows that saw an increase in sales were Beautiful, with an increase of $15,043 to reach a weekly gross of $901,998, and Les Miserables, with an increase of $13,291 to reach a weekly gross of $754,427.

“On the Town” Sees Major Increase in Penultimate Week of Performances

Of the 24 shows that ran last week, the only six figure increase was seen by On the Town. Having been running in performances since it began previews on September 20, 2014, On the Town has had a difficult time consistently selling full houses in the gigantic Lyric Theatre. Formerly known as the Foxwoods, this is where the spectacle filled Spiderman: Turn Off the Dark had actors flying through the lofted ceilings to the balcony. On the Town is a much more traditional musical, and the dancers stick to the stage. Still, the Lyric is a very large venue to fill each night. As it was recently announced that the final performance would be September 6, 2015, audiences are taking notice and ticket sales increased by a great amount this past week. Whereas almost all other shows experienced a decrease in ticket sales, even the big musicals The Lion King, Wicked, and Aladdin, the biggest increase was seen by On the Town. This past week, the show brought in $914,434, which represents 51.08% of its gross potential. Though this is by no means stupendous, it is a significant increase – not only from the previous week’s percentage reached of gross potential of 22.09%, but also from the entire run. On the Town has not brought in this much money at the box office since its first week of performances – the week ending January 4, 2015 – when it brought in $968,359, representing 54.10% of its gross potential. Other than its first and most recent weeks, the show has only cracked $700,000 once, and has often brought in gross potential percentages in the 20% range. We will see how well the show does next week in its final week of performances.

The following are the Broadway ticket sales numbers for the week ending August 30, 2015:broadway show ticket gross chart

Show Name GrossGross TotalAttn  %Capacity  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $475,706 6,154 84.86% $77.30
ALADDIN $1,582,804 13,487 97.62% $117.36
AMAZING GRACE $286,912 4,833 51.99% $59.37
AN AMERICAN IN PARIS $1,175,967 11,109 82.71% $105.86
BEAUTIFUL $901,998 7,565 92.17% $119.23
CHICAGO $508,839 6,424 74.35% $79.21
FINDING NEVERLAND $1,000,776 10,303 85.63% $97.13
FUN HOME $700,011 5,859 98.97% $119.48
HAMILTON $1,548,928 10,710 101.34% $144.62
HAND TO GOD $245,469 3,622 58.65% $67.77
HEDWIG AND THE ANGRY INCH $394,709 5,087 72.17% $77.59
JERSEY BOYS $529,457 6,001 61.09% $88.23
KINKY BOOTS $800,205 8,684 76.23% $92.15
LES MISÉRABLES $754,427 8,702 77.20% $86.70
MAMMA MIA! $977,098 9,313 99.50% $104.92
MATILDA $841,368 10,043 87.67% $83.78
ON THE TOWN $914,434 11,946 79.68% $76.55
SOMETHING ROTTEN! $951,034 10,259 76.93% $92.70
THE BOOK OF MORMON $1,420,003 8,675 101.72% $163.69
THE KING AND I $885,496 6,908 82.47% $128.18
THE LION KING $1,835,217 12,778 94.18% $143.62
THE PHANTOM OF THE OPERA $806,639 9,275 72.24% $86.97
WICKED $1,492,152 12,334 85.32% $120.98
Totals $21,736,746 206,895 82.44% $101.54

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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