Broadway Show Ticket Sales Analysis w/e 8/09/2015

This week’s notable movements on Broadway are:

A Slight Downturn in Ticket Sales This Week

In the week ending August 9, 2015, the entire Broadway industry stayed fairly consistent from the week before, with only a slight downturn in ticket sales. Of the 26 shows that were running last week, 12 saw an increase in sales however slight, and 14 saw a decrease in sales. The overall industry saw a collective decrease of $456,403, which is very slight in context of all the shows running. With an overall gross of $26,873,035, this accounts for an average of $1,033,578 across all the shows. This is a decrease of 1.73% from the week before, which brought in a collective gross of $26,416,632, accounting for an average of $1,016,024 for each show. The highest increase was seen by Aladdin, which went up by $223,756 to reach the weekly gross of $2,078,163. This was matched by the biggest decrease in The Lion King, which went down by $290,751 from the week before to bring in the still substantial weekly gross of $2,333,537. Likewise, Hamilton went down by $235,653, bringing this buzzy newly opened show to a weekly gross of $1,255,163, which represents 94.02% of its gross potential. A big reason why Hamilton saw this decrease is because that week included its opening night performance, in which almost the entire theatre was given away for free for guests of the production. Meanwhile, The Book of Mormon went up by $130,840 to reach a weekly gross of $1,605,195, representing 103.65% of its gross potential, and Penn & Teller on Broadway went up by $117,428 to reach a weekly gross of $1,422,088, which is 82.52% of its gross potential.

“It Shoulda Been You” Showed Slight Upturn in Final Week

On August 9, 2015, It Shoulda Been You played its final performance on Broadway. This fun-loving wedding musical comedy with a modern-day twist was directed by David Hyde Pierce, and starred Tyne Daly, Sierra Boggess, Harriet Harris, and Lisa Howard. In its final week of performances, the show brought in $494,033, which is an increase of $61,823 from the week before. Though this was the highest gross the show brought in throughout its Broadway run, it still only represented 49.85% of its gross potential across the eight performances. This is a 7.4% increase from the weekly gross in the previous week. With a top ticket price of $197.00, the average paid ticket was $71.85. Still, with this amount of discounting and the buzz surrounding the news that this was the final week of performances, the show filled up its audience capacity to an average of 84.9%, which is an increase from last week’s average audience capacity of 77.5%. Therefore, It Shoulda Been You may have never made it into hit status on Broadway, but it welcomed a slight increase in sales in its final week of performances.

The following are the Broadway ticket sales numbers for the week ending August 9, 2015:Broadway show ticket analysis w/e 8-9-15

Show Name GrossGross TotalAttn  %Capacity  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $524,248 6,442 88.78% $72.56
ALADDIN $2,078,163 15,543 100.00% $155.43
AMAZING GRACE $272,287 5,051 54.34% $92.96
AN AMERICAN IN PARIS $1,356,715 12,398 92.30% $134.32
BEAUTIFUL $956,186 7,774 94.71% $82.08
CHICAGO $602,761 7,567 87.58% $86.40
FINDING NEVERLAND $1,058,371 11,149 92.66% $120.32
FUN HOME $775,680 6,097 102.99% $59.20
HAMILTON $1,255,163 10,638 100.66% $105.68
HAND TO GOD $288,012 4,328 70.08% $61.76
HEDWIG AND THE ANGRY INCH $396,374 5,118 72.61% $70.49
IT SHOULDA BEEN YOU $494,033 6,876 84.93% $80.96
JERSEY BOYS $615,641 6,629 67.48% $98.24
KINKY BOOTS $905,672 9,376 82.30% $113.92
LES MISÉRABLES $811,144 9,959 88.35% $112.72
MAMMA MIA! $967,336 9,436 100.81% $93.60
MATILDA $1,109,694 11,444 99.90% $114.56
ON THE TOWN $460,190 8,683 57.92% $149.92
PENN & TELLER ON BROADWAY $1,422,088 12,145 92.91% $130.72
SOMETHING ROTTEN! $1,055,303 11,520 86.38% $133.36
THE BOOK OF MORMON $1,605,195 9,837 102.53% $95.94
THE KING AND I $1,121,660 8,322 99.36% $83.76
THE LION KING $2,333,537 13,569 100.01% $135.68
THE PHANTOM OF THE OPERA $1,068,693 11,766 91.64% $128.40
WICKED $1,980,056 15,071 97.81% $154.08
Totals $26,416,631 244,693 88.72% $101.80

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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