Broadway Show Ticket Sales Analysis w/e 7/19/2015

This week’s notable movements on Broadway are:

Right Away, “Hamilton” Is a Run-Away Hit

In the week ending July 19, 2015, Hamilton began previews at the Richard Rodgers Theatre on Broadway. After playing a highly acclaimed run Off-Broadway at the Public Theater, it transferred with its first preview on July 13, 2015. Though it only played seven performances in its first week, rather than the usual 8, it brought in a weekly gross of $1,288,436. That represents 110.30% of its gross potential, and the average audience was filled up to 100.3%. With a top ticket price of $275.00, the average paid admission was $138.94. This is an extremely good achievement for a musical in its first week of previews, especially one that opened in the height of summer without the Tony Award buzz to boost it forward. Hamilton has been highly buzzed for many months, and there were even talks about bringing it to Broadway before the Tony Awards this year, but the creative team decided to wait until July in order to finely tune the piece. Furthermore, this allowed the Public Theater’s other masterpiece, Fun Home, to win Best Musical without competition from Hamilton, and now Hamilton will certainly be in the running for that award next year. This show is Lin Manuel-Miranda’s newest concoction, following his success with In the Heights, although this show is more controversial, and also more enticing, due to its reimagining of an important historical figure.

An Overall Excellent Week on Broadway

Including the $1,288,436 that Hamilton brought to the table in its first week of previews, the week ending July 19, 2015 saw an overall increase in ticket sales of $3,458,042 from the week before. Of the 29 shows currently running, 27 of them saw an increase in ticket sales, and only two decreased by a small amount. Following Hamilton’s powerful entrance onto the scene, the next biggest increase in ticket sales was seen by The Lion King, which brought in $311,125 more than the week before to reach a gross of $2,620,016, Wicked, which brought in $267,724 more than the week before to reach a gross of $2,167,815, and The Book of Mormon, which brought in $203,287 more than the week before to reach a gross of $1,654,152. Also, all three of these hit musicals played 9 performances this past week, up from the usual 8 which they played last week. Furthermore, Penn & Teller on Broadway continued to creep up in box office, bringing in $1,225,440 which is an increase of $150,111 from the week before. Other six figure increases were seen by The Phantom of the Opera, Hedwig and the Angry Inch, Les Miserables, Beautiful, and On the Twentieth Century. Though On the Twentieth Century had been performing fairly poorly, it played its final performance on July 19, 2015, and this announcement of the final week was enough to bring the last week’s gross up by six figures to $571,895.

The following are the Broadway ticket sales numbers for the week ending July 19, 2015:Broadway show ticket analysis week ending 7-19-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $538,813 6,783 93.48% $79.44
ALADDIN $1,833,662 13,818 100.01% $132.70
AMAZING GRACE $321,914 6,933 74.58% $46.43
AN ACT OF GOD $990,023 7,713 95.84% $128.36
AN AMERICAN IN PARIS $1,439,179 12,878 95.88% $111.75
BEAUTIFUL $1,023,705 7,835 95.46% $130.66
CHICAGO $638,796 7,791 90.17% $81.99
FINDING NEVERLAND $1,164,664 11,844 98.44% $98.33
FISH IN THE DARK $902,194 8,099 94.35% $111.40
FUN HOME $817,665 6,120 103.38% $133.61
HAMILTON $1,288,436 9,273 100.28% $138.94
HAND TO GOD $344,030 4,598 74.45% $74.82
HEDWIG AND THE ANGRY INCH $681,087 6,552 92.95% $103.95
IT SHOULDA BEEN YOU $392,500 5,725 70.71% $68.56
JERSEY BOYS $709,588 7,430 75.63% $95.50
KINKY BOOTS $909,402 9,393 82.45% $96.82
LES MISÉRABLES $801,902 9,692 85.98% $82.74
MAMMA MIA! $909,862 9,342 100.15% $97.39
MATILDA $1,110,520 11,439 99.85% $97.08
ON THE TOWN $501,525 9,178 61.22% $54.64
ON THE TWENTIETH CENTURY $571,895 5,788 100.21% $98.81
PENN & TELLER ON BROADWAY $1,100,653 9,144 69.95% $120.37
SOMETHING ROTTEN! $1,111,321 12,095 90.69% $91.88
THE BOOK OF MORMON $1,654,152 9,828 102.44% $168.31
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $920,865 7,923 97.29% $116.23
THE KING AND I $1,152,974 7,971 95.16% $144.65
THE LION KING $2,620,016 15,100 98.93% $173.51
THE PHANTOM OF THE OPERA $1,064,460 12,031 93.70% $88.48
WICKED $2,167,815 16,815 97.67% $128.92
Total $29,683,617 269,131 90.73% $106.77

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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