Broadway Show Ticket Sales Analysis w/e 6/28/2015

This week’s notable movements on Broadway are:

“The Audience” Concludes Run with Record Highs

On Sunday, June 28, 2015, The Audience played its final performance on Broadway. Written by Peter Morgan and starring Helen Mirren as Queen Elizabeth II, the show reunited the writer and star of the Oscar winning film The Queen, also dealing with the same subject. This mass recognition of these artists and this story is partially responsible for the excellent success the show enjoyed throughout its run. In its final week of performances, The Audience earned its highest weekly gross to date, which was $1,425,523. This represented an astounding 118.49% of the show’s gross potential. Prior to this final week, the show’s highest weekly gross was $1,206,318, representing 114.11% of gross potential. Still, it was common for the show regularly to make 108% to 111% of its gross potential. In its final week, the average paid admission was also at an all time high at $163.67. The top ticket price since opening night was $323.00. One major reason the show earned so much money this final week is that it played 8 performances, whereas it had played 7 throughout every other full week of its run. Still, the increase in percentage of gross potential shows that demand grew even to exceed the added performance, with fans eager to get their final dose of Helen Mirren’s Tony Award winning performance as the Queen of England.

“Amazing Grace” Begins Previews With Low Numbers

In addition, the week ending June 28, 2015 saw the start of previews for Amazing Grace, a new musical with music and lyrics by Christopher Smith, and a book by Christopher Smith and Arthur Giron. This show deals with the origination of the famous gospel song, “Amazing Grace.” In choosing to begin previews in the height of summer, following the hubbub of the Tony Awards when the world has its eye on the theatre industry, Amazing Grace was taking a big risk that it would fall between the cracks in the distraction of summer vacation. In this first week of five performances, the show brought in $200,392, which represents only 29.21% of its gross potential. With a top ticket price of $197.00, the average paid admission was $57.57. The show stars Erin Mackey, Josh Young, Stanley Bahorek, and Chuck Cooper, who have had success in the world of theatre but are by no means A-list marquee names that can sell tickets for the show. The show will open on July 16, 2015, at which point the reviews may or may not be able to save the show by spurring positive word of mouth. In any case, the box office figures out of the gate are not very encouraging, but perhaps amazing grace, how sweet the sound, will save this show once word of mouth catches on.

The following are the Broadway ticket sales numbers for the week ending June 28, 2015:Broadway-Show-Ticket-Analysis-06-28-15-1

 

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $605,865 6,782 93.47% $89.33
ALADDIN $1,644,688 13,787 100.02% $119.29
AMAZING GRACE $200,392 3,481 59.91% $57.57
AN ACT OF GOD $955,566 7,581 94.20% $126.05
AN AMERICAN IN PARIS $1,433,433 13,288 98.93% $107.87
BEAUTIFUL $1,054,036 8,005 97.53% $131.67
CHICAGO $597,661 7,524 87.08% $79.43
FINDING NEVERLAND $1,222,133 11,996 99.70% $101.88
FISH IN THE DARK $848,378 7,880 91.80% $107.66
FUN HOME $752,342 6,130 103.55% $122.73
HAND TO GOD $400,070 4,879 79.00% $82.00
HEDWIG AND THE ANGRY INCH $538,365 5,594 79.36% $96.24
IT SHOULDA BEEN YOU $415,180 6,079 75.09% $68.30
JERSEY BOYS $744,540 7,527 76.62% $98.92
KINKY BOOTS $969,479 9,579 84.09% $101.21
LES MISÉRABLES $747,267 9,426 83.62% $79.28
MAMMA MIA! $856,775 9,167 98.27% $93.46
MATILDA $1,117,587 11,495 100.34% $97.22
ON THE TOWN $637,010 10,483 69.92% $60.77
ON THE TWENTIETH CENTURY $594,786 5,693 98.56% $104.48
SOMETHING ROTTEN! $1,230,619 12,624 94.66% $97.48
THE AUDIENCE $1,425,523 8,710 101.85% $163.67
THE BOOK OF MORMON $1,524,996 8,752 102.63% $174.25
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $973,337 8,042 98.75% $121.03
THE KING AND I $1,174,105 8,378 100.02% $140.14
THE LION KING $2,120,670 13,603 100.02% $155.90
THE PHANTOM OF THE OPERA $986,653 11,372 88.57% $86.76
WICKED $2,047,143 15,175 98.49% $134.90
WOLF HALL PARTS ONE & TWO $515,472 5,500 49.71% $93.72
Totals $28,334,069 258,532 89.85% $106.66

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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