Broadway Show Ticket Sales Analysis w/e 6/14/2015

This week’s notable movements on Broadway are:

“Fish in the Dark” Took Major Hit with Jason Alexander Replacing Larry David

In the week ending June 14, 2015, Larry David’s blandly reviewed but heretofore top-selling comedy Fish in the Dark brought in $842,633 at the box office. This is a decrease of $403,563 from the week before. In almost every single week of the show’s run so far, it has brought in over one million dollars per week, and reached over 110% of its gross potential. However this past week, it only reached 80.97% of its gross potential. The reason is too clear to be denied: Jason Alexander took over the lead role from Larry David this week. Larry David, whose last performance was on June 7, 2015, has proven himself to be a huge draw at the box office. Even though the show was reviewed by most critics as less than magnificent, David lured fans in immense numbers for every single week in which he appeared onstage. Jason Alexander played Larry David’s surrogate George Costanza on the TV show “Seinfeld” for many years, and he is also a very successful actor on both stage and screen. However, it is probably the fact that Alexander is such a usual face on Broadway that made fans less interested in seeing him in this role. On the other hand, David was making his Broadway debut, and fans were dying to see him in person, even if the overall play was less than gut wrenchingly hilarious.

Tony Awards Had Only Small Impact on Sales This Week

This week was the first full week of Broadway performances since the Tony Awards, which took place on June 7, 2015. The biggest award, that for Best Musical, was given to Fun Home. Still, in the week ending June 14, 2015, Fun Home brought in $716,631, which is an increase of only $63,701 from the week before. It is true that Fun Home is in the very small Circle in the Square Theatre, which has a low ceiling on the number of audience members it can accommodate. Still, this week Fun Home brought in 94.26% of its gross potential, where other shows bring in over 100% due to premium ticket sales. Therefore, there is still room for growth in audience interest in this Tony Award winning Best Musical. As for An American in Paris, which some thought to be Fun Home’s biggest competition for that award, it showed a similar minor increase in ticket sales. This past week, it brought in $1,399,818, which is an increase of $31,084 from the week before. It barely beat out Fun Home in terms of percentage reached of gross potential, achieving 95.14% of its potential. As for Something Rotten!, the third and only other possible contender for the Best Musical award (no one thought The Visit would win), it brought in $1,178,048 this past week, which is an increase of $144,556 from the week before. Therefore, though it only reached 92.77% of its gross potential, it still saw a greater increase than either of the other two Best Musical nominees, proving that the winners of Tony Awards saw only a minor impact in comparison to those nominees that lost, at least in this first week right after the ceremony.

The following are the Broadway ticket sales numbers for the week ending June 14, 2015:Broadway Show Ticket Gross analysis

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $553,366 6,046 83.32% $91.53
ALADDIN $1,592,508 13,786 100.01% $115.52
AN ACT OF GOD $852,902 6,889 85.60% $123.81
AN AMERICAN IN PARIS $1,399,818 13,345 99.35% $104.89
BEAUTIFUL $993,724 7,607 92.68% $130.63
CHICAGO $702,637 8,392 97.13% $83.73
FINDING NEVERLAND $1,172,903 11,920 99.07% $98.40
FISH IN THE DARK $842,633 7,781 90.65% $108.29
FUN HOME $716,631 6,116 103.31% $117.17
GIGI $508,643 6,482 58.54% $78.47
HAND TO GOD $389,264 4,585 74.24% $84.90
HEDWIG AND THE ANGRY INCH $456,585 4,858 68.92% $93.99
IT SHOULDA BEEN YOU $403,081 6,151 75.98% $65.53
JERSEY BOYS $681,426 7,144 72.72% $95.38
KINKY BOOTS $880,700 8,462 74.28% $104.08
LES MISÉRABLES $639,481 8,160 72.39% $78.37
MAMMA MIA! $776,089 8,773 94.05% $88.46
MATILDA $1,058,673 11,446 99.91% $92.49
ON THE TOWN $559,983 8,360 55.76% $66.98
ON THE TWENTIETH CENTURY $609,744 5,717 98.98% $106.65
SKYLIGHT $865,346 6,416 100.00% $134.87
SOMETHING ROTTEN! $1,178,048 12,195 91.44% $96.60
THE AUDIENCE $1,171,220 7,577 101.26% $154.58
THE BOOK OF MORMON $1,494,196 8,748 102.58% $170.80
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $885,114 8,015 98.42% $110.43
THE KING AND I $1,109,198 8,115 96.88% $136.68
THE LION KING $2,102,748 13,500 99.26% $155.76
THE PHANTOM OF THE OPERA $980,877 11,657 90.79% $84.14
THE VISIT $274,465 4,613 64.00% $59.50
WICKED $1,954,144 15,332 99.51% $127.46
WOLF HALL PARTS ONE & TWO $581,972 5,978 54.03% $97.35
Totals $28,388,117 264,166 86.94% $105.08

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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