Broadway Show Ticket Sales Analysis w/e 5/17/2015

This week’s notable movements on Broadway are:

An Overall Excellent Week on Broadway

In the week ending May 17, 2015, the entire Broadway box office saw an increase of $2,179,880 from the week before. With 33 shows running, that is an average increase of $66,056.97 across the entire industry. Of these 33 shows, 30 of them saw an increase in sales this week, and only three saw a decrease in sales in comparison to the previous week. The largest increase was seen by the musical On the Town, which increased by $412,136 from the week before; this is due partly to the fact that the show had four performances the week prior, but also this is an increase in comparison to two weeks before, when the show had brought in $501,640. After On the Town, the next biggest increase was seen by The Lion King, which went up by $264,769 to reach its weekly gross of $1,966,567. The third biggest increase was seen by a show that has newly begun previews, An Act of God, which went up by $260,979 to reach its weekly gross of $738,682. In addition, Wicked went up by $132,403, and Wolf Hall Parts One and Two went up by $103,691 to reach its weekly gross of $734,344.

Greater than 100% of Gross Potential

This past week, three shows demonstrated such high demand that their weekly box office grosses reached over 100% of the gross potential. This is due to the fact that on top of selling out of full price tickets, the show managed to sell enough premium price tickets to push the shows over 100% of their potential. Interestingly, only one of these is a musical – The Book of Mormon – but two are plays: The Audience and Fish in the Dark. All three of these shows have been major hits since they began their runs. The Book of Mormon has been running for several years, generally with remarkable financial success. This past week, it brought in $1,534,408, which represents 110.31% of its gross potential. With a top ticket price of $477.00, the show’s average paid admission was $175.50, which is greater than the top ticket price for some shows. The Audience and Fish in the Dark are both new shows this season with limited runs. Whereas The Audience received good reviews and several Tony nominations, Fish in the Dark received mixed reviews and zero Tony nominations, instead relying on the star power of its writer and lead actor Larry David to account for the financial prowess. This past week, The Audience brought in $1,194,528, which represents 113.00% of its gross potential. With a top ticket price of $323.00, the average paid admission was $157.67. As for Fish in the Dark, it brought in $1,208,230, which represents 116.09% of its gross potential. With a top ticket price of $497.00, the average paid admission was $138.57.

The following are the Broadway ticket sales numbers for the week ending May 17, 2015:Broadway-Show-Ticket-Analysis-05-17-15-1

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $577,859 6,143 84.66% $94.07
AIRLINE HIGHWAY $180,476 3,591 71.59% $50.26
ALADDIN $1,467,090 13,788 100.03% $106.40
AN ACT OF GOD $738,682 6,489 80.63% $113.84
AN AMERICAN IN PARIS $1,280,111 13,417 99.89% $95.41
BEAUTIFUL $1,124,463 7,979 97.21% $140.93
CHICAGO $667,974 8,184 94.72% $81.62
FINDING NEVERLAND $1,067,924 10,846 90.14% $98.46
FISH IN THE DARK $1,208,230 8,719 101.57% $138.57
FUN HOME $587,716 5,985 102.48% $98.20
GIGI $493,858 7,301 65.94% $67.64
HAND TO GOD $427,117 5,533 88.44% $77.19
HEDWIG AND THE ANGRY INCH $448,280 5,207 73.87% $86.09
IT SHOULDA BEEN YOU $418,416 6,231 76.96% $67.15
IT’S ONLY A PLAY $639,751 6,545 75.96% $97.75
JERSEY BOYS $686,201 6,998 71.23% $98.06
KINKY BOOTS $1,017,917 9,947 87.32% $102.33
LES MISÉRABLES $675,325 8,800 78.07% $76.74
MAMMA MIA! $730,105 8,317 89.16% $87.78
MATILDA $846,868 10,693 93.34% $79.20
ON THE TOWN $614,881 9,756 65.07% $63.03
ON THE TWENTIETH CENTURY $582,568 5,794 100.31% $100.55
SKYLIGHT $775,421 6,392 99.63% $121.31
SOMETHING ROTTEN! $950,418 12,436 93.25% $76.42
THE AUDIENCE $1,194,528 7,576 101.24% $157.67
THE BOOK OF MORMON $1,534,408 8,743 102.52% $175.50
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $766,673 7,641 93.82% $100.34
THE KING AND I $1,001,947 8,376 100.00% $119.62
THE LION KING $1,966,567 13,508 99.32% $145.59
THE PHANTOM OF THE OPERA $883,247 10,859 84.57% $81.34
THE VISIT $211,430 3,981 55.23% $53.11
WICKED $1,601,725 13,959 96.56% $114.74
WOLF HALL PARTS ONE & TWO $734,344 6,711 60.66% $109.42
Total $28,102,518 276,445 87.13% $99.28

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer Chen
Originally from Santa Fe, New Mexico, Jennifer studied Law and moved to New York City at age 24, where she still practices law and writes for abovethelaw.com. Jennifer's profession may be in the land-of-legal, but her passion is for Broadway where she can write about subjects as diverse as Broadway union contracts to show reviews.
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