Broadway Show Ticket Sales Analysis w/e 4/26/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” to Close Early

In the week ending April 26, 2015, The Heidi Chronicles brought in $313,425. This represents 35.17% of the show’s gross potential. Since the show began previews on February 23, 2015, and well past its opening on March 19, 2015, it has been struggling at the box office. Its highest weekly gross came in the week ending April 12, 2015, when it brought in $368,596, which still only represents 41.36% of its gross potential. From one perspective, this is surprising, as the show stars Elisabeth Moss of “Mad Men” fame, and Jason Biggs of American Pie fame. Furthermore, this is the first major production of the beloved playwright Wendy Wasserstein’s works since she passed away. However, these ingredients are not enough for this competitive Broadway season, and the show’s producers have therefore announced that the show will close on May 3, 2015. At that point, it will have played only 80 performances, including previews. This is in contrast to the 630 performances the play had in its run during 1989 – 1990. The show, which was capitalized at between $3.5 million and $4 million, will not recoup its initial investment.

Other Struggling Shows: “Airline Highway,” “Living on Love,” and “The Visit”

In addition, this past week, three shows that have recently begun performances are not demonstrating very much promise at the box office. The lowest weekly gross in the week ending April 26, 2015 was earned by Airline Highway, a Manhattan Theatre Club production at the Samuel J. Friedman theatre. That show brought in only $126,468 this past week, which represents 23.44% of its gross potential. Still, it is discounting heavily, as it managed to fill 86.7% of the audience across the eight performances. The next lowest weekly gross this past week was earned by Living on Love, the Renee Fleming vehicle based off of Garson Kanin’s play Peccadillo, which was now re-written by Joe DiPietro. This past week, the show brought in only $155,646, which represents 16.26% of its gross potential. With a top available ticket price of $275.00, the average paid admission was only $26.05, and the average audience capacity was 69.6%. Comp tickets were available in as wide a marketplace as to include studentrush.org and many highly accessible papering sites. Finally, the Chita Rivera starrer The Visit, written by John Kander and Fred Ebb, only brought in $180,105 this past week, which represents 23.62% of its gross potential. The average paid admission was only $34.45, and the average audience capacity was 72.5%. Time will tell whether these three shows can survive on Broadway much longer.

 

The following are the Broadway ticket sales numbers for the week ending April 26, 2015:Broadway-Show-Ticket-Analysis-04-26-15-small

Show Name GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $578,704 5,860 80.76% $98.76
AIRLINE HIGHWAY $126,468 4,349 86.70% $29.08
ALADDIN $1,492,453 13,786 100.01% $108.26
AN AMERICAN IN PARIS $1,235,247 12,819 95.44% $96.36
BEAUTIFUL $1,049,011 7,536 91.81% $139.20
CHICAGO $552,016 6,819 78.92% $80.95
DOCTOR ZHIVAGO $485,335 9,366 79.21% $51.82
FINDING NEVERLAND $1,096,966 11,594 96.36% $94.61
FISH IN THE DARK $1,182,215 8,720 101.58% $135.58
FUN HOME $436,173 5,350 90.37% $81.53
GIGI $570,683 7,322 66.13% $77.94
HAND TO GOD $343,575 4,575 73.13% $75.10
HEDWIG AND THE ANGRY INCH $702,944 6,363 90.27% $110.47
IT SHOULDA BEEN YOU $447,362 5,919 72.97% $75.58
IT’S ONLY A PLAY $678,842 6,895 80.03% $98.45
JERSEY BOYS $614,631 6,295 64.08% $97.64
KINKY BOOTS $927,593 9,087 79.77% $102.08
LES MISÉRABLES $724,981 9,108 80.80% $79.60
LIVING ON LOVE $155,646 5,975 69.61% $26.05
MAMMA MIA! $666,960 7,925 84.96% $84.16
MATILDA $995,903 11,296 98.60% $88.16
ON THE TOWN $567,250 8,560 57.10% $66.27
ON THE TWENTIETH CENTURY $462,221 4,973 86.10% $92.95
SKYLIGHT $775,492 6,416 100.00% $120.87
SOMETHING ROTTEN! $716,593 12,031 92.49% $59.56
THE AUDIENCE $1,164,521 7,537 100.72% $154.51
THE BOOK OF MORMON $1,469,646 8,744 102.53% $168.07
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $713,943 7,147 87.76% $99.89
THE HEIDI CHRONICLES $313,425 4,195 52.39% $74.71
THE KING AND I $981,217 8,376 100.00% $117.15
THE LION KING $1,972,747 13,557 99.68% $145.52
THE PHANTOM OF THE OPERA $866,892 10,663 83.05% $81.30
THE VISIT $180,105 5,228 72.53% $34.45
WICKED $1,740,459 14,857 96.42% $117.15
WOLF HALL PARTS ONE & TWO $734,292 6,640 60.01% $110.59
Totals $27,722,510 285,883 84.35% $93.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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