Broadway Show Ticket Sales Analysis w/e 4/19/2015

This week’s notable movements on Broadway are:

“An American in Paris” Joins the Millionaire’s Club

In the week ending April 19, 2015, An American in Paris broke through the million dollar mark, bringing in a weekly gross of $1,149,324. With a book by Craig Lucas, this musical based on the ballet film of the same name has music and lyrics by George and Ira Gershwin. This week’s gross is a significant increase from the week before, which brought in $826,417. However, that week had only seven performances, and this week a full eight. Nevertheless, the percentage reached of gross potential also reached a high, increasing from 75.58% the week before to 79.31% this past week. The show opened on April 12, 2015, with reviews hitting the presses the next day. Therefore, this increased audience awareness and also interest. Also, this past week reached a high in terms of audience capacity, filling up 98.3% of the audience. With a top ticket price of $223.00, the average paid admission was $91.61. Therefore, there is still some discounting, but discounts may phase out as the show continues to make its way towards hit status.

“Wolf Hall” and “Something Rotten!” Remain Steady

Wolf Hall, which opened on April 9, 2015, brought in a weekly gross this past week of $860,730. (That is for both shows, Parts One and Two, combined.) This is an increase of $265,972 from the week before. However, the show had seen a decrease in ticket sales the following two weeks, and therefore Wolf Hall is wavering but showing positive signs in its box office returns. This past week, it reached 62.48% of its gross potential, which is comparable to its first full week, the week ending March 29, 2015, when it brought in 64.38% of its potential. What these two weeks have in common is that one follows shortly after the beginning of the previews, and the other follows shortly after the opening night and printing of reviews. Therefore, time will tell if the show’s word of mouth continues to bring in ticket sales, or whether the show can only draw enough interest to respond in the short term to press coverage. Furthermore, Something Rotten!, which is directed by Casey Nicholaw, continues to show a gradual steady increase. This past week, it brought in $702,924, which is an increase of $83,765 from the week before. With a top ticket price of $249.00, the average paid admission was $71.48. This show will open on April 22, 2015, and therefore it remains to be seen whether the reviews push this show from unknown territory to the next big hit of the season.

 

The following are the Broadway ticket sales numbers for the week ending April 19, 2015:Broadway-Show-Ticket-Analysis-04-19-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $624,330 6,151 84.77% $101.50
AIRLINE HIGHWAY $144,334 4,556 90.83% $31.68
ALADDIN $1,534,574 13,703 99.41% $111.99
AN AMERICAN IN PARIS $1,149,324 12,546 93.40% $91.61
BEAUTIFUL $1,045,282 7,427 90.48% $140.74
CHICAGO $457,461 5,776 66.85% $79.20
DOCTOR ZHIVAGO $464,613 8,097 78.26% $57.38
FINDING NEVERLAND $1,049,280 11,781 97.91% $89.07
FISH IN THE DARK $1,180,983 8,700 101.35% $135.75
FUN HOME $335,213 5,813 98.19% $57.67
GIGI $529,723 7,185 64.89% $73.73
HAND TO GOD $319,194 4,464 71.36% $71.50
HEDWIG AND THE ANGRY INCH $491,112 5,390 76.46% $91.12
IT SHOULDA BEEN YOU $350,708 6,285 77.48% $55.80
IT’S ONLY A PLAY $614,702 6,287 72.97% $97.77
JERSEY BOYS $659,295 6,545 66.62% $100.73
KINKY BOOTS $926,778 9,034 79.30% $102.59
LES MISÉRABLES $710,489 8,710 77.27% $81.57
LIVING ON LOVE $170,833 6,745 78.58% $25.33
MAMMA MIA! $634,127 7,546 80.90% $84.03
MATILDA $953,753 10,933 95.43% $87.24
ON THE TOWN $552,910 8,252 55.04% $67.00
ON THE TWENTIETH CENTURY $520,852 5,691 98.53% $91.52
SOMETHING ROTTEN! $702,924 9,834 91.67% $71.48
THE AUDIENCE $1,165,779 7,565 101.10% $154.10
THE BOOK OF MORMON $1,467,290 8,716 102.20% $168.34
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $710,303 6,879 84.47% $103.26
THE HEIDI CHRONICLES $311,933 4,024 50.25% $77.52
THE KING AND I $764,035 8,376 100.00% $91.22
THE LION KING $1,843,463 13,187 96.96% $139.79
THE PHANTOM OF THE OPERA $774,420 9,607 74.82% $80.61
THE VISIT $212,750 5,101 70.77% $41.71
WICKED $1,655,749 14,065 92.73% $117.72
WOLF HALL PARTS ONE & TWO $860,730 7,607 68.75% $113.15
Totals $25,889,242 272,578 83.24% $90.75

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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