“It Shoulda Been You” Box Office Unmoved By Reviews

Tyne Daly Stars In This Untraditional Wedding Comedy

it shoulda been youThis past week, the week ending May 24, 2015, It Shoulda Been You brought in $378,180 at the box office. This is a decrease from the first full week following the show’s opening on April 14, 2015. In the week ending April 26, 2015, which is the first week of eight performances after the post opening reviews hit the press, the gross was $447,362. However, a month later, the grosses are dragging, and this isn’t looking good for a musical that received no Tony nominations in an exciting period of Broadway theatergoing, when many other shows are buzzing from the awards season. It Shoulda Been You has a book by Brian Hargrove and a score by Barbara Anselmi, both of whom are making their Broadway debuts with this musical. The show had a pre-Broadway trial run at the George Street Playhouse in 2011, and then transferred to Broadway this season. The biggest name involved is the director, David Hyde Pierce, who is well known for his acting roles both on screen (“Frasier,” Nixon), as well as stage (Vanya and Sonia and Masha and Spike, La Bete, Curtains). This, however, is his Broadway directorial debut. As it happens, Brian Hargrove, the book writer, is his life partner. Nevertheless, Pierce and team have constructed an entertaining, unconventional, if still not utterly exhilarating, piece of musical theatre.

Difficulty at the Box Officeit shoulda been you

For this past week’s gross of $378,180, the show brought in only 38.16% of its gross potential. The greatest percentage reached of this potential thus far was the week ending April 26, 2015, when the show brought in $447,362, representing 45.14% of its gross potential. Still, the following week saw a decrease in ticket sales of $97,081, bringing the weekly box office down to $350,281. In the week following, it increased slightly, and then increased even more slightly the week after that, but this past week saw a decrease again of $40,236 from the week before. Therefore, this show is demonstrating no level of increased interest from the reviews, which were decidedly mixed. It did not help that It Shoulda Been You received no Tony nominations, and is a relatively small scale musical with few big names attached. The biggest star in the show is Tyne Daly, who plays the mother of the bride, and whose other Broadway credits include Mothers and Sons, Master Class, and Rabbit Hole. Though she is a fairly important name on Broadway, that isn’t generally enough to sway ticket sales when many other shows feature big Hollywood stars. The other main actors are Sierra Boggess (Master Class, The Little Mermaid), Harriet Harris (Rodgers + Hammerstein’s Cinderella, Thoroughly Modern Millie), and David Burtka (Gypsy, The Goat, or Who is Sylvia?). None of these names are large enough to have much impact on the box office, and with poor reviews and no Tony Awards recognition, this show may have difficulty maintaining even the low box office it has been achieving thus far.

Mixed Reviews from Critics

Ben Brantley of The New York Times did not like It Shoulda Been You, found the show aggressively bubbly. Meanwhile, Adam Feldman of Time Out New York felt that the only way to enjoy this musical was to deceive oneself that one is watching a lost TV show from the 1970s, denoting that the show feels dated. Steven Suskin from the Huffington Post proclaimed that the show was only laudable for its load of Jewish related humor. Robert Kahn from NBC New York enjoyed the campy nature of the show, and also found the cast to be a dream team for a musical about a wedding. Only Frank Scheck from The Hollywood Reporter was fully in favor of this show, relishing in the modern twist presented by this otherwise traditional proceedings. However, these reviews were overall not very positive, and are certainly not a major incentive for ticket buyers in this otherwise very enticing Broadway season.

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Carly White
Carly graduated University Of Toronto, Theatre and Performance program. She has written for various publications including art-speaks, Pembroke Daily Observer, Toronto Star - Performing Arts Section, The Canadian Post and more recently the Village Voice and the New York Daily News. As a member As a member of the Barrow Group, her specialties include performance stage production and talent casting.
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