By Jennifer R Jones | Posted on March 24, 2015 10:23 AM
In The Week Ending March 22, 2015, Three New Shows Began Performances: It Shoulda Been You, Gigi, And Wolf Hall: Parts 1 And 2, With Low Box Office Numbers.
“It Shoulda Been You” And “Gigi” Start Previews
In the week ending March 22, 2015, three new shows began previews on Broadway. None of them appear to be immediate hits. On March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. Starring Tyne Daly and directed by David Hyde Pierce, this new musical transferred from the George Street Playhouse is having difficulty in its opening performances.
In the first week of six performances, the show brought in $293,768, which amounts to 41.16% of the show’s gross potential. With a top ticket price of $197.00, the average paid admission was only $57.49, showing a heavy amount of discounting. Nevertheless, it only filled up 87.1% of seats.
Vanessa Hudgens Stars In "Gigi"
On March 19, 2015, Gigi began previews at the Neil Simon Theatre. Over the course of four performances, Gigi brought in $331,484, which is 47.99% of gross potential. Starring Vanessa Hudgens, the musical revival may not have enough star attraction for the Broadway ticket-buying demographic.
With a top ticket price of $198.00, the average paid admission was $77.25, and the average audience capacity was 79.1%. Therefore, in comparison to It Shoulda Been You, ticket buyers for Gigi are paying slightly more but fewer of them are buying.
“Wolf Hall: Parts 1 And 2” Begin Performances In Repertory
On March 20, 2015, Wolf Hall: Parts 1 and 2 began playing in repertory at the Winter Garden Theatre. Following a successful run in London, this two-play series based on the novels by Hilary Mantel may have difficulty gaining traction in the U.S. Though British transfers often do well, the hefty nature of the two plays may dissuade ticket buyers who are looking for lighter fare.
On the other hand, perhaps it will just take time for word of mouth and positive reviews to catch hold at the box office. In its first week of 4 performances, the two-play production brought in $419,780, which represents 58.73% of its gross potential. With a top ticket price of $293.50, the average paid admission was $99.66, and the average audience capacity was 76.1%.
Busy Spring Season Ahead
Therefore, similar to Gigi, Wolf Hall: Parts 1 and 2 is not discounting quite as much as it might be able to, but as a result fewer seats are filled across the week’s performances. It will be interesting to view how this evolves as even more shows begin performances in this bursting spring season.
The following are the Broadway ticket sales numbers for the week ending March 22, 2015:
| Show Name | GrossGross | TotalAttn | %Capacity | AvgPdAdm |
| A GENTLEMAN’S GUIDE TO LOVE AND MURDER | $688,806 | 6,907 | 95.19% | $99.73 |
| ALADDIN | $1,445,641 | 13,786 | 100.01% | $104.86 |
| AN AMERICAN IN PARIS | $737,241 | 9,050 | 91.92% | $81.46 |
| BEAUTIFUL | $992,794 | 7,512 | 91.52% | $132.16 |
| CABARET | $856,644 | 6,953 | 97.33% | $123.20 |
| CHICAGO | $675,431 | 7,926 | 91.74% | $85.22 |
| FINDING NEVERLAND | $1,004,171 | 10,460 | 101.03% | $96.00 |
| FISH IN THE DARK | $1,192,234 | 8,720 | 101.58% | $136.72 |
| GIGI | $331,484 | 4,291 | 79.11% | $77.25 |
| HAND TO GOD | $217,974 | 5,137 | 82.11% | $42.43 |
| HEDWIG AND THE ANGRY INCH | $421,691 | 4,631 | 65.70% | $91.06 |
| HONEYMOON IN VEGAS | $386,247 | 5,188 | 56.39% | $74.45 |
| IF/THEN | $857,730 | 8,837 | 84.26% | $97.06 |
| IT SHOULDA BEEN YOU | $293,768 | 5,110 | 87.08% | $57.49 |
| IT’S ONLY A PLAY | $420,606 | 4,700 | 54.55% | $89.49 |
| JERSEY BOYS | $783,181 | 8,390 | 85.40% | $93.35 |
| KINKY BOOTS | $1,056,517 | 10,381 | 91.13% | $101.77 |
| LES MISÉRABLES | $834,837 | 10,313 | 91.49% | $80.95 |
| MAMMA MIA! | $634,709 | 7,881 | 84.49% | $80.54 |
| MATILDA | $1,049,234 | 11,514 | 100.51% | $91.13 |
| ON THE TOWN | $575,425 | 8,583 | 57.25% | $67.04 |
| ON THE TWENTIETH CENTURY | $466,078 | 5,804 | 100.48% | $80.30 |
| SKYLIGHT | $581,494 | 5,372 | 95.69% | $108.25 |
| THE AUDIENCE | $1,173,331 | 7,602 | 101.59% | $154.35 |
| THE BOOK OF MORMON | $1,547,575 | 8,752 | 102.63% | $176.83 |
| THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME | $797,549 | 7,812 | 95.92% | $102.09 |
| THE HEIDI CHRONICLES | $329,002 | 5,869 | 73.29% | $56.06 |
| THE KING AND I | $814,492 | 8,316 | 99.28% | $97.94 |
| THE LION KING | $1,901,829 | 13,499 | 99.26% | $140.89 |
| THE PHANTOM OF THE OPERA | $974,043 | 11,372 | 88.57% | $85.65 |
| WICKED | $1,855,247 | 15,214 | 98.74% | $121.94 |
| WOLF HALL PARTS ONE & TWO | $419,780 | 4,212 | 76.14% | $99.66 |
| Totals | $26,316,782 | 260,094 | 88.17% | $97.73 |
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com
