Broadway Show Ticket Sales Analysis w/e 3/22/2015

This week’s notable movements on Broadway are:

“It Shoulda Been You” and “Gigi” Start Previews

In the week ending March 22, 2015, three new shows began previews on Broadway. None of them appear to be immediate hits. On March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. Starring Tyne Daly and directed by David Hyde Pierce, this new musical transferred from the George Street Playhouse is having difficulty in its opening performances. In the first week of six performances, the show brought in $293,768, which amounts to 41.16% of the show’s gross potential. With a top ticket price of $197.00, the average paid admission was only $57.49, showing a heavy amount of discounting. Nevertheless, it only filled up 87.1% of seats. On March 19, 2015, Gigi began previews at the Neil Simon Theatre. Over the course of four performances, Gigi brought in $331,484, which is 47.99% of gross potential. Starring Vanessa Hudgens, the musical revival may not have enough star attraction for the Broadway ticket buying demographic. With a top ticket price of $198.00, the average paid admission was $77.25, and the average audience capacity was 79.1%. Therefore, in comparison to It Shoulda Been You, ticket buyers for Gigi are paying slightly more but fewer of them are buying.

“Wolf Hall: Parts 1 and 2” Begin Performances in Repertory

On March 20, 2015, Wolf Hall: Parts 1 and 2 began playing in repertory at the Winter Garden Theatre. Following a successful run in London, this two-play series based on the novels by Hilary Mantel may have difficulty gaining traction in the U.S. Though British transfers often do well, the hefty nature of the two plays may dissuade ticket buyers who are looking for lighter fare. On the other hand, perhaps it will just take time for word of mouth and positive reviews to catch hold at the box office. In its first week of 4 performances, the two-play production brought in $419,780, which represents 58.73% of its gross potential. With a top ticket price of $293.50, the average paid admission was $99.66, and the average audience capacity was 76.1%. Therefore, similar to Gigi, Wolf Hall: Parts 1 and 2 is not discounting quite as much as it might be able to, but as a result fewer seats are filled across the week’s performances. It will be interesting to view how this evolves as even more shows begin performances in this bursting spring season.

 

The following are the Broadway ticket sales numbers for the week ending March 22, 2015:Broadway-Show-Ticket-Analysis-3-22-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $688,806 6,907 95.19% $99.73
ALADDIN $1,445,641 13,786 100.01% $104.86
AN AMERICAN IN PARIS $737,241 9,050 91.92% $81.46
BEAUTIFUL $992,794 7,512 91.52% $132.16
CABARET $856,644 6,953 97.33% $123.20
CHICAGO $675,431 7,926 91.74% $85.22
FINDING NEVERLAND $1,004,171 10,460 101.03% $96.00
FISH IN THE DARK $1,192,234 8,720 101.58% $136.72
GIGI $331,484 4,291 79.11% $77.25
HAND TO GOD $217,974 5,137 82.11% $42.43
HEDWIG AND THE ANGRY INCH $421,691 4,631 65.70% $91.06
HONEYMOON IN VEGAS $386,247 5,188 56.39% $74.45
IF/THEN $857,730 8,837 84.26% $97.06
IT SHOULDA BEEN YOU $293,768 5,110 87.08% $57.49
IT’S ONLY A PLAY $420,606 4,700 54.55% $89.49
JERSEY BOYS $783,181 8,390 85.40% $93.35
KINKY BOOTS $1,056,517 10,381 91.13% $101.77
LES MISÉRABLES $834,837 10,313 91.49% $80.95
MAMMA MIA! $634,709 7,881 84.49% $80.54
MATILDA $1,049,234 11,514 100.51% $91.13
ON THE TOWN $575,425 8,583 57.25% $67.04
ON THE TWENTIETH CENTURY $466,078 5,804 100.48% $80.30
SKYLIGHT $581,494 5,372 95.69% $108.25
THE AUDIENCE $1,173,331 7,602 101.59% $154.35
THE BOOK OF MORMON $1,547,575 8,752 102.63% $176.83
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $797,549 7,812 95.92% $102.09
THE HEIDI CHRONICLES $329,002 5,869 73.29% $56.06
THE KING AND I $814,492 8,316 99.28% $97.94
THE LION KING $1,901,829 13,499 99.26% $140.89
THE PHANTOM OF THE OPERA $974,043 11,372 88.57% $85.65
WICKED $1,855,247 15,214 98.74% $121.94
WOLF HALL PARTS ONE & TWO $419,780 4,212 76.14% $99.66
Totals $26,316,782 260,094 88.17% $97.73

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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