Broadway Show Ticket Sales Analysis w/e 3/8/2015

This week’s notable movements on Broadway are:

A Stable Week on Broadway

In the week ending March 8, 2015, no new shows began previews. Furthermore, the overall weekly gross for all shows on Broadway stayed almost exactly the same. In the previous week, the entire industry brought in $18,260,267, and this week it brought in $18,202,017. Overall, that is an increase of only $58,250. Of the 25 shows that had performances this past week, 17 saw an increase in sales, though generally this increase was very slight. The biggest increase was seen by Wicked, which brought in $1,352,213, demonstrating an increase of $147,746 from the week prior. Overall, Wicked was the third highest grossing show this week, only beat out by The Book of Mormon with a weekly gross of $1,450,723 and The Lion King with a gross of $1,450,034. Other than Wicked, every other show that increased this week did so by no more than 5 digits. The closest gross between this and last week was brought in by A Gentleman’s Guide to Love and Murder, which went down by only $649. Strangely, almost all of the shows performed within $50,000 of their gross the week before, demonstrating a very stable, if not lucrative, week on Broadway.

Two Top Grossing Plays Showed a Decrease in Sales

The two straight plays that have been demonstrating the most promise so far this early spring season are The Audience starring Helen Mirren, and Fish in the Dark written by and starring Larry David. Both of these shows recently opened to relatively mixed reviews, The Audience leaning toward the positive and Fish in the Dark leaning toward the negative. Perhaps the silence being broken about the quality of the shows brought down some of the allure that had made ticketbuyers go crazy for these shows, because both saw a fairly significant decrease in sales this previous week. The Audience brought in a weekly gross of $861,884, which was a decrease of $228,595 from the week before. Fish in the Dark, which is still performing excellently, brought in a weekly gross of $1,006,832, although this is a decrease of $152,705 from the week before. Nevertheless, another reason why this week was a bit low for these two shows could be accounted for by the fact that one of the week’s performances was the opening night, for which tickets are mostly complimentary for guests of the production. Therefore, the overall gross would show a decline due to one performance of lost ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 8, 2015:Broadway-Show-Ticket-Analysis-3-08-15-1

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $543,966 5,830 80.35% $93.30
ALADDIN $1,148,004 13,689 99.31% $83.86
BEAUTIFUL $1,049,875 7,516 91.57% $139.69
CABARET $708,067 6,125 85.74% $115.60
CHICAGO $508,909 6,386 73.91% $79.69
CONSTELLATIONS $689,238 5,837 99.78% $118.08
FISH IN THE DARK $1,006,832 8,703 101.39% $115.69
HEDWIG AND THE ANGRY INCH $537,064 5,152 73.09% $104.24
HONEYMOON IN VEGAS $310,450 4,492 48.83% $69.11
IF/THEN $519,720 7,096 67.66% $73.24
IT’S ONLY A PLAY $480,381 5,070 58.84% $94.75
JERSEY BOYS $592,549 6,348 64.62% $93.34
KINKY BOOTS $814,313 8,228 72.23% $98.97
LES MISÉRABLES $624,346 8,493 75.35% $73.51
MAMMA MIA! $417,314 5,732 61.45% $72.80
MATILDA $714,894 8,992 78.49% $79.50
ON THE TOWN $474,989 7,266 48.47% $65.37
ON THE TWENTIETH CENTURY $364,904 5,082 87.98% $71.80
THE AUDIENCE $861,884 7,532 100.65% $114.43
THE BOOK OF MORMON $1,450,723 8,750 102.60% $165.80
THE HEIDI CHRONICLES $316,904 5,642 70.45% $56.17
THE LION KING $1,450,034 13,051 95.96% $111.11
THE PHANTOM OF THE OPERA $651,741 8,427 65.63% $77.34
WICKED $1,352,213 12,457 86.08% $108.55
Totals $18,260,267 188,591 78.91% $95.05

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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